Story Hub

During Ramadan demand is high, and consumers are continuously on the hunt for items that make their Ramadan gatherings u...

Aly Osama

CEQUENS Communication Platform is the award-winning quintessential channel for business communication. We designed it wi...

Aly Osama

The global Communication-Platform-as-a-Service (CPaaS) market is expected to be valued at USD 17 billion within the comi...

Aly Osama

SMS marketing is just as demanding as it is desired. There are various factors to consider prior to running a proper SMS...

Sebai Mansour

The world of customer support has a rich history. By the looks of it, it’s going to have a rich future as well. Breakthr...

Aly Osama

Live chat is important. It is also preferable over other methods of communication as it allows customers to receive imme...

Aly Osama

Marketing is a force of nature. Just like energy, it can never cease to exist. It only evolves from one form to the othe...

Aly Osama

Conversational platforms such as WhatsApp provide businesses with the opportunity to leverage existing technology and us...

CEQUENS Team

Having customers that don’t constantly interact with your brand is similar to not having customers at all. As exciting a...

Aly Osama

On December 2016, I travelled to Las Vegas, Nevada to attend AWS re:Invent event. I remember that my understanding, know...

Hussein ElSayed

2020 has been a tough year. However, the Communication-Platform-as a-Service (CPaaS) market remains booming and is expec...

CEQUENS Team

CEQUENS Chat, the all-in-one messaging solution for enterprises, is available today for businesses looking to invest in ...

Aly Osama

With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...

CEQUENS Team

SMS is vital for a healthy marketing strategy. As consumers become more and more dependent on their phones, SMS remains ...

Aly Osama

Financial Technology – commonly referred to as FinTech – is the concept of how technological advancements are used to en...

Aly Osama

WhatsApp is a powerful communication channel with 2 billion users, who seek to connect with their friends and families. ...

Aly Osama

Consumers now consider personalized services a necessity and not a perk. Research shows that 80% of consumers are more l...

CEQUENS Team

There is no deny that it's been a shaky year for retailers around the world. Since the COVID-19 pandemic spiraled out of...

CEQUENS Team

For the past period, marketers have found it difficult to raise customer satisfaction rates. Despite this, 70% of busine...

CEQUENS Team

It is back-to-school season once more and there is too much at stake this time. This staggering year has left parents, s...

Aly Osama

Six weeks into the year 2020, COVID-19 became a household name. One month after, the World Health Organization used the ...

Aly Osama

Communication is a process as old as time, used to transfer information between individuals or groups. As civilizations ...

Aly Osama

WhatsApp has taken the world by storm since its release over a decade ago. In fact, it has become the standard platform ...

Aly Osama

CEQUENS recently announced a deal with WhatsApp – a subsidiary of Facebook Inc. – to bring WhatsApp Business Solution to...

Aly Osama

Contrary to popular belief, chatbots have been around since 1966. ELIZA was the first chatbot, created by Joseph Weizenb...

CEQUENS Team

Customer journeys are getting more fragmented every day. Newer ways of communication are emerging more quickly than ever...

CEQUENS Team

Communication is key to any brand. Information may be lost or poorly conveyed as businesses navigate between telecommuni...

CEQUENS Team

WhatsApp, one of the most popular messaging platforms around the world, brings together text, voice, and video, in one c...

CEQUENS Team

Business is booming in the Middle East and North Africa (MENA) region, with year-on-year growth expected at 3.1 percent ...

CEQUENS Team

WhatsApp has over 2 billion users worldwide, and they send over 65 billion messages every day. That number edges out its...

CEQUENS Team

Brands seeking to connect and engage their customers now have a new opportunity with mobile messaging. When it comes to ...

CEQUENS Team

No one can deny that the entire world has drastically changed in the past few weeks after the spread of coronavirus. Peo...

CEQUENS Team

As an ever-growing number of countries issue "shelter-in-place" orders to stop the spread of COVID-19, the majority of t...

CEQUENS Team

The COVID-19 pandemic has taken the world by storm. Entire cities have been put under lockdown and economies have been d...

CEQUENS Team

WhatsApp is everywhere. It’s the most popular messaging app, with over two billion users spread across 180 countries. On...

CEQUENS Team

WhatsApp is the most popular chat platform in the world with over 1.6 billion active users across 180 different countrie...

CEQUENS Team

We live in troubling times that have drastically altered our daily lives and the way we do business. COVID-19 has spread...

Heba Eid

Number Discovery, otherwise known as Number Lookup, is a service that provides real-time insight on phone numbers by que...

Heba Eid

For years, when businesses sent a text message to an individual, it was usually restricted to one-way communication (fro...

Heba Eid

Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...

CEQUENS Team

Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...

CEQUENS Team

  Location, location, location.. isn't just the battle cry for commercial real estate,  it also happens to be the hottes...

CEQUENS Team

Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...

CEQUENS Team

As the decade comes to an end, location-based advertising is on the tip of every marketer's lips here in the Middle East...

CEQUENS Team

Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...

CEQUENS Team

SMS marketing remains one of the most popular methods of advertising in recent times. It is easy to see why - A mobile p...

CEQUENS Team

  Communications Platform as a Service (CPaaS) brings together various communications — calls, social messages, SMS, ema...

CEQUENS Team

  Short Message Service (SMS) marketing is an economical, high-yield tactic that relies on text messages to deliver cont...

CEQUENS Team

  Marketers are always on the lookout for the latest and the most creative method to attract customers. Yet, many of the...

CEQUENS Team

SMS remains one of the most powerful communication tools in modern society, and financial institutions are taking notice...

CEQUENS Team

  In the retail industry, communication means everything. From inventory processes to solving customer disputes, the suc...

CEQUENS Team

  Despite being the oldest channel used for digital communication, SMS remains one of the simplest and fastest methods u...

CEQUENS Team

  Building better long-term relationships is the cornerstone of a sustainable business. The most successful business pos...

CEQUENS Team

  Today, security is an essential concern for many people, businesses, and organizations. In a world where security thre...

CEQUENS Team

Telecom fraud costs customers and businesses $29 billion a year, and experts predict this number will skyrocket in the n...

CEQUENS Team

  More companies entrust their technology to the cloud than ever, but many have concerns about this "seamless digital in...

CEQUENS Team

A Two-Way SMS service incorporates sending and receiving SMS through a web-based platform using complete solutions or ap...

CEQUENS Team

Digital transformation is an essential part of today's business operations. Whether looking under the hood of a new star...

CEQUENS Team

  UCaaS and CPaaS sound like two confusing acronyms, but these two terms aren't as scary as one might think. The busines...

CEQUENS Team

  What’s an API? An API can be described as a set of programming standards and instructions for web-based applications a...

CEQUENS Team

The use of Short Message Service (SMS) is growing at a rapid rate with Application-to-Peer (A2P) SMS taking a large chun...

CEQUENS Team

Businesses rely on telecommunications to engage with their customers, promote products and services, and move consumers ...

CEQUENS Team

Companies of all sizes are rapidly embracing APIs in their business processes. This is because, without them, every ente...

CEQUENS Team

Every day businesses send millions of messages to their customers, be it transactional messages, promotional messages, o...

Heba Eid

  The MEA region faces a unique set of challenges and possibilities. With GDP from oil plummeting, these countries have ...

CEQUENS Team

There was a time when interacting with clients or customers was limited to asking open-ended questions over the phone or...

CEQUENS Team

  What is Communication Platform as a Service, CPaaS? CPaaS stands for Communication Platform As A Service. In a nutshel...

Heba Eid

Experts predict that the A2P market will be worth a massive $60.55 billion by the year 2025, but marketers aren't invest...

CEQUENS Team

The Middle East region and the Kingdom of Saudi Arabia face distinct challenges, many of which link to major exports and...

CEQUENS Team

For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...

CEQUENS Team

According to a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an eme...

CEQUENS Team

Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...

CEQUENS Team

Once upon a time, Chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...

CEQUENS Team

Do you wish you could read your customers' minds? It's difficult to improve your products, services, and practices witho...

CEQUENS Team

The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use. ...

CEQUENS Team

  Today's consumers are tech-savvy. Thus, it's important for the banking sector to modernize its processes. Banks can le...

CEQUENS Team

  In the fourth industrial revolution, omnichannel communication will be at the heart of successful business operations....

CEQUENS Team

  Communications-Platform-as a-Service (CPaaS) market is currently experiencing a period of exponential growth. Accordin...

CEQUENS Team

  As communication is evolving, customers are using channels other than voice and email to interact with businesses and ...

CEQUENS Team

  Although Cequens has started off as an SMS aggregator, serving customers in the Middle East and beyond, the foundation...

Heba Eid

Gulf Cooperation Council (GCC) countries are leading the charge toward digital transformation and technological adoption...

CEQUENS Team

  Many businesses and companies are shifting away from real-life, human interactions to automated conversational interac...

Heba Eid

Although the CPaaS market is relatively young, its evolution is inevitable in today’s rapidly changing ecosystem. Origin...

Heba Eid

Chatbots were the first inkling of Artificial Intelligence, driving decades of science fiction inspiration. Today, chatb...

CEQUENS Team

  If you thought that SMS was just for confirmation messages and announcements, think again. More and more brands are re...

CEQUENS Team

Enterprises of nearly every size and industry depend on communication technology to enable seamless communication and co...

CEQUENS Team

The digital frontier has massively changed during the past two decades, evident with the prevalent use of the internet, ...

Heba Eid

  Technology changes rapidly, with smaller devices providing more computing power than ever. As the speed of development...

CEQUENS Team

A2P, P2P, and SMS are just some of the terms that have bubbled up through the new messaging ecosystem that we live in to...

CEQUENS Team

It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people ow...

CEQUENS Team

The banking sector usually needs to keep its customers apprised of their transaction history. Back in the day, the only ...

Heba Eid