Story Hub

The Middle East region and the Kingdom of Saudia Arabia face distinct challenges. Many of these issues link to major exp...

Cequens Editorial Team

For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...

Dina Dessouky

Per a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an emerging mar...

Cequens Editorial Team

Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...

Cequens Editorial Team

Once upon a time, chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...

Cequens Editorial Team

Do you wish you could read your customers' minds? It's difficult to improve your products, services and practices withou...

Cequens Editorial Team

  The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use...

Cequens Editorial Team

As we start a new year, we’d like to thank you for your continuous support and trust in Cequens with your communication ...

Heba Eid

Today's consumers are tech-savvy. Thus, it's important for the banking sector to modernize its processes. Banks can leve...

Cequens Editorial Team

In the fourth industrial revolution, omnichannel communication will be at the heart of successful business operations. T...

Cequens Editorial Team

Communications-Platform-as a-Service (CPaaS) market is currently experiencing a period of exponential growth. According ...

Cequens Editorial Team

  As communication is evolving, customers are using channels other than voice and email to interact with businesses and ...

Cequens Editorial Team

Although Cequens has started off as an SMS aggregator, serving customers in the Middle East and beyond, the foundational...

Heba Eid

Gulf Cooperation Council (GCC) countries are leading the charge toward digital transformation and technological adoption...

Cequens Editorial Team

Many businesses and companies are shifting away from real-life, human interactions to automated conversational interacti...

Heba Eid

Although the CPaaS market is relatively young, its evolution is inevitable in today’s rapidly changing ecosystem. Origin...

Heba Eid

Chatbots were the first inkling of Artificial Intelligence, driving decades of science fiction inspiration. Today, chatb...

Cequens Editorial Team

If you thought that SMS was just for confirmation messages and announcements, think again. More and more brands are real...

Cequens Editorial Team

Enterprises of nearly every size and industry depend on communication technology to enable seamless communication and co...

Cequens Editorial Team

The digital frontier has massively changed during the past two decades, evident with the prevalent use of the internet, ...

Heba Eid

Technology changes rapidly, with smaller devices providing more computing power than ever. As the speed of development c...

Cequens Editorial Team

A2P, P2P, and SMS are just some of the terms that have bubbled up through the new messaging ecosystem that we live in to...

Cequens Editorial Team

It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people ow...

Cequens Editorial Team

The banking sector usually needs to keep its customers apprised of their transaction history. Back in the day, the only ...

Heba Eid