How Chatbots Will Transform Customer Support in MENA
Business is booming in the Middle East and North Africa (MENA) region, with year-on-year growth expected at 3.1 percent ...
WhatsApp Business: Customer Care Messages vs. Template Messa...
WhatsApp has over 2 billion users worldwide, and they send over 65 billion messages every day. That number edges out its...
How to Leverage WhatsApp Business API across the Customer Jo...
Brands seeking to connect and engage their customers now have a new opportunity with mobile messaging. When it comes to ...
Top Marketing Activities Businesses Need to Consider in Crit...
No one can deny that the entire world has drastically changed in the past few weeks after the spread of coronavirus. Peo...
5 SMS Marketing Tips to Reduce a COVID-19 Sales Slump
As an ever-growing number of countries issue "shelter-in-place" orders to stop the spread of COVID-19, the majority of t...
5 Types of Messages to send to Customers during COVID-19
The COVID-19 pandemic has taken the world by storm. Entire cities have been put under lockdown and economies have been d...
WhatsApp Business API: How It Works
WhatsApp is everywhere. It’s the most popular messaging app, with over two billion users spread across 180 countries. On...
5 Reasons Why You Should Use WhatsApp Business API
WhatsApp is the most popular chat platform in the world with over 1.6 billion active users across 180 different countrie...
Navigating through COVID-19: Communicate Early, Communicate ...
We live in troubling times that have drastically altered our daily lives and the way we do business. COVID-19 has spread...
API 101: Number Discovery API
Number Discovery, otherwise known as Number Lookup, is a service that provides real-time insight on phone numbers by que...
API 101: Two-Way SMS API
For years, when businesses sent a text message to an individual, it was usually restricted to one-way communication (fro...
Top CPaaS Trends in 2020
Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...
Why Businesses are Messaging More to Boost Engagement
Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...
Location-Based Advertising: The Key to Sales Success
"Location, location, location" isn't just the battle cry for commercial real estate -- it also happens to be the hottest...
How WhatsApp is Connecting Africa's Growing Economies
Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...
Why marketers need to use SMS Location-Based Advertising in ...
As the decade comes to an end, location-based advertising is on the tip of every marketer's lips here in the Middle East...
Why WhatsApp Makes Sense for Businesses in MEA
Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...
5 Effective Ways to Enhance Your SMS Marketing Strategy
SMS marketing remains one of the most popular methods of advertising in recent times. It is easy to see why - A mobile p...
Why More Businesses Use CPaaS to Power Conversational Commer...
Communications Platform as a Service (CPaaS) brings together various communications — calls, social messages, SMS, ema...
The Ultimate Guide to SMS Marketing
Short Message Service (SMS) marketing is an economical, high-yield tactic that relies on text messages to deliver conten...
SMS Marketing: Basics, Benefits, and Best Practices
Marketers are always on the lookout for the latest and the most creative method to attract customers. Yet, many of the...
The Power of SMS in Modern Everyday Banking
SMS remains one of the most powerful communication tools in modern society, and financial institutions are taking notice...
Benefits of SMS in the Retail Space
In the retail industry, communication means everything. From inventory processes to solving customer disputes, the succe...
SMS Regulations Challenging Delivery Across MEA
Despite being the oldest channel used for digital communication, SMS remains one of the simplest and fastest methods use...
Communication APIs: Better Customer Engagement Starts with a...
Building better long-term relationships is the cornerstone of a sustainable business. The most successful business post ...
2FA using SMS: How This Unique Authentication Technique Keep...
Today, security is an essential concern for many people, businesses, and organizations. In a world where security threat...
7 Deadly Types of SMS Fraud
Telecom fraud costs customers and businesses $29 billion a year, and experts predict this number will skyrocket in the n...
Facts and Myths about the Cloud
More companies entrust their technology to the cloud than ever, but many have concerns about this "seamless digital inte...
5 Industry Use Cases for Two-Way SMS
A Two-Way SMS service incorporates sending and receiving SMS through a web-based platform using complete solutions or ap...
Drive Improved Reach and Expansion Efforts with Localized Di...
Digital transformation is an essential part of today's business operations. Whether looking under the hood of a new st...
Everything You Wanted to Know About UCaaS and CPaaS But Were...
UCaaS and CPaaS sound like two confusing acronyms, but these two terms aren't as scary as one might think. The business ...
APIs 101: SMS API
What’s an API? An API can be described as a set of programming standards and instructions for web-based applications and...
How to Choose your A2P SMS Provider
The use of Short Message Service (SMS) is growing at a rapid rate with Application-to-Peer (A2P) SMS taking a large chun...
3 Reasons Why Businesses Should Use Number Discovery APIs (N...
Businesses rely on telecommunications to engage with their customers, promote products and services, and move consumers ...
What Are Communication APIs and Why Are They Needed?
Companies of all sizes are rapidly embracing APIs in their business processes. This is because, without them, every ente...
Reducing Messaging Costs: Real-time Number Discovery (Number...
Every day businesses send millions of messages to their customers, be it transactional messages, marketing, promotional...
Top 3 Drivers of Digital Transformation in MEA
The MEA region faces a unique set of challenges and possibilities. With GDP from oil plummeting, these countries have tu...
What is Conversational Commerce and Why is it Important?
There was a time when interacting with clients or customers was limited to asking open-ended questions over the phone or...
Two-Way SMS: Effective Customer Interaction for Business Gro...
Businesses usually send promotional information about their products or services to their target audience via SMS, which...
What is Communication Platform as a Service (CPaaS)?
What is Communication Platform as a Service (CPaaS)? CPaaS stands for Communication Platform As A Service. In a nutshell...
4 Awesome Marketing Benefits of A2P Messaging
Experts predict that the A2P market will be worth a massive $60.55 billion by the year 2025, but marketers aren't invest...
Transforming the Economy of Saudi Arabia by Going Digital
The Middle East region and the Kingdom of Saudia Arabia face distinct challenges. Many of these issues link to major exp...
Do Not Disturb (DND) Lists: A Growing Challenge to Promotion...
For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...
On Future Growth and Innovation in MEA's Banking Sector
Per a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an emerging mar...
Reducing the Hidden Costs of SMS: Bleaching Grey Routes
Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...
5 Chatbot Use Cases for Business
Once upon a time, chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...
How Are Voice Surveys Effective in Getting Customer Feedback...
Do you wish you could read your customers' minds? It's difficult to improve your products, services and practices withou...
Top 6 Drivers of the Cloud Communications Market
The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use...
5 Effective Ways Banks Can Leverage SMS to Offer Next-Level ...
Today's consumers are tech-savvy. Thus, it's important for the banking sector to modernize its processes. Banks can leve...
7 Key Characteristics That Define CPaaS
In the fourth industrial revolution, omnichannel communication will be at the heart of successful business operations. T...
Top 7 CPaaS Trends to Lookout for in 2019
Communications-Platform-as a-Service (CPaaS) market is currently experiencing a period of exponential growth. According ...
Why Should You Invest in a Communication Platform?
As communication is evolving, customers are using channels other than voice and email to interact with businesses and ...
November 26, 2018 CPaaS MEA Communication Platform Digital Transformation Contextual Communication Q & A
Q & A: Interview on CPaaS, its Future in MEA, and Contextual...
Although Cequens has started off as an SMS aggregator, serving customers in the Middle East and beyond, the foundational...
Digital Transformation in the Middle East
Gulf Cooperation Council (GCC) countries are leading the charge toward digital transformation and technological adoption...
Chatbots’ Potential in MEA’s Banking Sector
Many businesses and companies are shifting away from real-life, human interactions to automated conversational interacti...
Programmable Telecom to the Masses – The DIY Drag 'n Drop Mo...
Although the CPaaS market is relatively young, its evolution is inevitable in today’s rapidly changing ecosystem. Origin...
The Rise of the Chatbot: Are bots here to stay?
Chatbots were the first inkling of Artificial Intelligence, driving decades of science fiction inspiration. Today, chatb...
6 Highly Effective Industry Use Cases for SMS
If you thought that SMS was just for confirmation messages and announcements, think again. More and more brands are real...
CPaaS++: The Future of CPaaS
Enterprises of nearly every size and industry depend on communication technology to enable seamless communication and co...
MEA’s Next-Gen Conversational Experiences: ChatApps, RCS, an...
The digital frontier has massively changed during the past two decades, evident with the prevalent use of the internet, ...
Cloud vs. On-Premise Solutions: The Pros and Cons
Technology changes rapidly, with smaller devices providing more computing power than ever. As the speed of development c...
Application-to-Person (A2P) Messaging: A Beginner's Guide
A2P, P2P, and SMS are just some of the terms that have bubbled up through the new messaging ecosystem that we live in to...
How Effective is SMS for Mobile Engagement?
It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people ow...
Digital Overhaul to MEA’s Banking Alerts and Notification Sy...
The banking sector usually needs to keep its customers apprised of their transaction history. Back in the day, the only ...