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Latest Stories

What Are Communication APIs and Why Are They Needed?

Companies of all sizes are rapidly embracing APIs in their business processes. This is because, without them, every ente...

Reducing Messaging Costs: Real-time Number Discovery (Number...

Every day businesses send millions of messages to their customers, be it transactional messages, marketing,  promotional...

Top 3 Drivers of Digital Transformation in MEA

The MEA region faces a unique set of challenges and possibilities. With GDP from oil plummeting, these countries have tu...

What is Conversational Commerce and Why is it Important?

There was a time when interacting with clients or customers was limited to asking open-ended questions over the phone or...

Two-Way SMS: Effective Customer Interaction for Business Gro...

Businesses usually send promotional information about their products or services to their target audience via SMS, which...

What is Communication Platform as a Service (CPaaS)?

What is Communication Platform as a Service (CPaaS)? CPaaS stands for Communication Platform As A Service. In a nutshell...

4 Awesome Marketing Benefits of A2P Messaging

  Experts predict that the A2P market will be worth a massive $60.55 billion by the year 2025, but marketers aren't inve...

Transforming the Economy of Saudi Arabia by Going Digital

The Middle East region and the Kingdom of Saudia Arabia face distinct challenges. Many of these issues link to major exp...

Do Not Disturb (DND) Lists: A Growing Challenge to Promotion...

For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...

On Future Growth and Innovation in MEA's Banking Sector

Per a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an emerging mar...

Reducing the Hidden Costs of SMS: Bleaching Grey Routes

Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...

5 Chatbot Use Cases for Business

Once upon a time, chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...

Voice Surveys: How Effective Are They in Getting Customer Fe...

Do you wish you could read your customers' minds? It's difficult to improve your products, services and practices withou...

Top Six Drivers of the Cloud Communications Market

  The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use...

Cequens: Another Great Year Has Come to An End

As we start a new year, we’d like to thank you for your continuous support and trust in Cequens with your communication ...

5 Effective Ways Banks Can Leverage SMS to Offer Next-Level ...

Today's consumers are tech-savvy. Thus, it's important for the banking sector to modernize its processes. Banks can leve...

7 Key Characteristics That Define CPaaS

In the fourth industrial revolution, omnichannel communication will be at the heart of successful business operations. T...

Top 7 CPaaS Trends to Lookout for in 2019

Communications-Platform-as a-Service (CPaaS) market is currently experiencing a period of exponential growth. According ...

Why Should You Invest in a Communication Platform?

  As communication is evolving, customers are using channels other than voice and email to interact with businesses and ...

Interview: On CPaaS, its Future in MEA, and Contextual Commu...

Although Cequens has started off as an SMS aggregator, serving customers in the Middle East and beyond, the foundational...

Digital Transformation in the Middle East

Gulf Cooperation Council (GCC) countries are leading the charge toward digital transformation and technological adoption...

Chatbots’ Potential in MEA’s Banking Sector

Many businesses and companies are shifting away from real-life, human interactions to automated conversational interacti...

Programmable Telecom to the Masses – The DIY Drag ‘n Drop Mo...

Although the CPaaS market is relatively young, its evolution is inevitable in today’s rapidly changing ecosystem. Origin...

The Rise of the Chatbot: Are bots here to stay?

Chatbots were the first inkling of Artificial Intelligence, driving decades of science fiction inspiration. Today, chatb...

6 Highly Effective Industry Use Cases for SMS

If you thought that SMS was just for confirmation messages and announcements, think again. More and more brands are real...

CPaaS++: The Future of CPaaS

Enterprises of nearly every size and industry depend on communication technology to enable seamless communication and co...

MEA’s Next-Gen Conversational Experiences: ChatApps, RCS, an...

The digital frontier has massively changed during the past two decades, evident with the prevalent use of the internet, ...

Cloud vs. On-Premise Solutions: The Pros and Cons

Technology changes rapidly, with smaller devices providing more computing power than ever. As the speed of development c...

Application-to-Person (A2P) Messaging: A Beginner's Guide

A2P, P2P, and SMS are just some of the terms that have bubbled up through the new messaging ecosystem that we live in to...

How Effective is SMS for Mobile Engagement?

It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people ow...

Digital Overhaul to MEA’s Banking Alerts and Notification Sy...

The banking sector usually needs to keep its customers apprised of their transaction history. Back in the day, the only ...

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