How banks can deliver seamless customer experiences on Whats...
Conversational platforms such as WhatsApp provide businesses with the opportunity to leverage existing technology and us...
Scale up your business communications with WhatsApp Business Solution and CEQUENS Chat. Find out how. Contact Sales
Conversational platforms such as WhatsApp provide businesses with the opportunity to leverage existing technology and us...
Having customers that don’t constantly interact with your brand is similar to not having customers at all. As exciting a...
On December 2016, I travelled to Las Vegas, Nevada to attend AWS re:Invent event. I remember that my understanding, know...
2020 has been a tough year. However, the Communication-Platform-as a-Service (CPaaS) market remains booming and is expec...
CEQUENS Chat, the all-in-one messaging solution for enterprises, is available today for businesses looking to invest in ...
With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...
SMS is vital for a healthy marketing strategy. As consumers become more and more dependent on their phones, SMS remains ...
Financial Technology – commonly referred to as FinTech – is the concept of how technological advancements are used to en...
WhatsApp is a powerful communication channel with 2 billion users, who seek to connect with their friends and families. ...
Consumers now consider personalized services a necessity and not a perk. Research shows that 80% of consumers are more l...
There is no deny that it's been a shaky year for retailers around the world. Since the COVID-19 pandemic spiraled out of...
For the past period, marketers have found it difficult to raise customer satisfaction rates. Despite this, 70% of busine...
It is back-to-school season once more and there is too much at stake this time. This staggering year has left parents, s...
Six weeks into the year 2020, COVID-19 became a household name. One month after, the World Health Organization used the ...
Communication is a process as old as time, used to transfer information between individuals or groups. As civilizations ...
WhatsApp has taken the world by storm since its release over a decade ago. In fact, it has become the standard platform ...
CEQUENS recently announced a deal with WhatsApp – a subsidiary of Facebook Inc. – to bring WhatsApp Business Solution to...
Contrary to popular belief, chatbots have been around since 1966. ELIZA was the first chatbot, created by Joseph Weizenb...
Customer journeys are getting more fragmented every day. Newer ways of communication are emerging more quickly than ever...
Communication is key to any brand. Information may be lost or poorly conveyed as businesses navigate between telecommuni...
WhatsApp, one of the most popular messaging platforms around the world, brings together text, voice, and video, in one c...
Business is booming in the Middle East and North Africa (MENA) region, with year-on-year growth expected at 3.1 percent ...
WhatsApp has over 2 billion users worldwide, and they send over 65 billion messages every day. That number edges out its...
Brands seeking to connect and engage their customers now have a new opportunity with mobile messaging. When it comes to ...
No one can deny that the entire world has drastically changed in the past few weeks after the spread of coronavirus. Peo...
As an ever-growing number of countries issue "shelter-in-place" orders to stop the spread of COVID-19, the majority of t...
The COVID-19 pandemic has taken the world by storm. Entire cities have been put under lockdown and economies have been d...
WhatsApp is everywhere. It’s the most popular messaging app, with over two billion users spread across 180 countries. On...
WhatsApp is the most popular chat platform in the world with over 1.6 billion active users across 180 different countrie...
We live in troubling times that have drastically altered our daily lives and the way we do business. COVID-19 has spread...
Number Discovery, otherwise known as Number Lookup, is a service that provides real-time insight on phone numbers by que...
For years, when businesses sent a text message to an individual, it was usually restricted to one-way communication (fro...
Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...
Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...
Location, location, location.. isn't just the battle cry for commercial real estate, it also happens to be the hottes...
Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...
As the decade comes to an end, location-based advertising is on the tip of every marketer's lips here in the Middle East...
Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...
SMS marketing remains one of the most popular methods of advertising in recent times. It is easy to see why - A mobile p...
Communications Platform as a Service (CPaaS) brings together various communications — calls, social messages, SMS, ema...
Short Message Service (SMS) marketing is an economical, high-yield tactic that relies on text messages to deliver cont...
Marketers are always on the lookout for the latest and the most creative method to attract customers. Yet, many of the...
SMS remains one of the most powerful communication tools in modern society, and financial institutions are taking notice...
In the retail industry, communication means everything. From inventory processes to solving customer disputes, the suc...
Despite being the oldest channel used for digital communication, SMS remains one of the simplest and fastest methods u...
Building better long-term relationships is the cornerstone of a sustainable business. The most successful business pos...
Today, security is an essential concern for many people, businesses, and organizations. In a world where security thre...
Telecom fraud costs customers and businesses $29 billion a year, and experts predict this number will skyrocket in the n...
More companies entrust their technology to the cloud than ever, but many have concerns about this "seamless digital in...
A Two-Way SMS service incorporates sending and receiving SMS through a web-based platform using complete solutions or ap...
Digital transformation is an essential part of today's business operations. Whether looking under the hood of a new star...
UCaaS and CPaaS sound like two confusing acronyms, but these two terms aren't as scary as one might think. The busines...
What’s an API? An API can be described as a set of programming standards and instructions for web-based applications a...
The use of Short Message Service (SMS) is growing at a rapid rate with Application-to-Peer (A2P) SMS taking a large chun...
Businesses rely on telecommunications to engage with their customers, promote products and services, and move consumers ...
Companies of all sizes are rapidly embracing APIs in their business processes. This is because, without them, every ente...
Every day businesses send millions of messages to their customers, be it transactional messages, promotional messages, o...
The MEA region faces a unique set of challenges and possibilities. With GDP from oil plummeting, these countries have ...
There was a time when interacting with clients or customers was limited to asking open-ended questions over the phone or...
What is Communication Platform as a Service, CPaaS? CPaaS stands for Communication Platform As A Service. In a nutshel...
Experts predict that the A2P market will be worth a massive $60.55 billion by the year 2025, but marketers aren't invest...
The Middle East region and the Kingdom of Saudi Arabia face distinct challenges, many of which link to major exports and...
For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...
According to a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an eme...
Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...
Once upon a time, Chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...
Do you wish you could read your customers' minds? It's difficult to improve your products, services, and practices witho...
The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use. ...
Today's consumers are tech-savvy. Thus, it's important for the banking sector to modernize its processes. Banks can le...
In the fourth industrial revolution, omnichannel communication will be at the heart of successful business operations....
Communications-Platform-as a-Service (CPaaS) market is currently experiencing a period of exponential growth. Accordin...
As communication is evolving, customers are using channels other than voice and email to interact with businesses and ...
Although Cequens has started off as an SMS aggregator, serving customers in the Middle East and beyond, the foundation...
Gulf Cooperation Council (GCC) countries are leading the charge toward digital transformation and technological adoption...
Many businesses and companies are shifting away from real-life, human interactions to automated conversational interac...
Although the CPaaS market is relatively young, its evolution is inevitable in today’s rapidly changing ecosystem. Origin...
Chatbots were the first inkling of Artificial Intelligence, driving decades of science fiction inspiration. Today, chatb...
If you thought that SMS was just for confirmation messages and announcements, think again. More and more brands are re...
Enterprises of nearly every size and industry depend on communication technology to enable seamless communication and co...
The digital frontier has massively changed during the past two decades, evident with the prevalent use of the internet, ...
Technology changes rapidly, with smaller devices providing more computing power than ever. As the speed of development...
A2P, P2P, and SMS are just some of the terms that have bubbled up through the new messaging ecosystem that we live in to...
It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people ow...
The banking sector usually needs to keep its customers apprised of their transaction history. Back in the day, the only ...