How banks can deliver seamless customer experiences on Whats...
Conversational platforms such as WhatsApp provide businesses with the opportunity to leverage existing technology and us...
January 10, 2021 Insight Customer Engagement conversational commerce Digital Communications CEQUENS Chat
The best customer engagement strategies for 2021
Having customers that don’t constantly interact with your brand is similar to not having customers at all. As exciting a...
What is Serverless Computing and how compelling it is for Sa...
On December 2016, I travelled to Las Vegas, Nevada to attend AWS re:Invent event. I remember that my understanding, know...
December 29, 2021 CPaaS Communication Platform Communication APIs Digital Communications Conversational Platform
Top 5 CPaaS trends to look out for in 2021
2020 has been a tough year. However, the Communication-Platform-as a-Service (CPaaS) market remains booming and is expec...
December 27, 2021 Products Customer Engagement Digital Communications CEQUENS Chat Conversational Marketing Automation Conversational Platform
CEQUENS Chat: A Multichannel Conversational Platform for the...
CEQUENS Chat, the all-in-one messaging solution for enterprises, is available today for businesses looking to invest in ...
November 24, 2020 Insight Communication APIs MEA Insights Digital Communications WhatsApp Business API WhatsApp Business Solution
Everything you need to know about WhatsApp Business in MEA
With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...
A guide to improving SMS delivery rates by preventing data d...
SMS is vital for a healthy marketing strategy. As consumers become more and more dependent on their phones, SMS remains ...
How FinTech transforms communication using SMS
Financial Technology – commonly referred to as FinTech – is the concept of how technological advancements are used to en...
November 08, 2020 Products Customer Engagement Digital Communications WhatsApp Business Solution Customer Experience
How to collect customer opt-ins for WhatsApp Business?
WhatsApp is a powerful communication channel with 2 billion users, who seek to connect with their friends and families. ...
Communication 101: Business Messaging Strategies
Consumers now consider personalized services a necessity and not a perk. Research shows that 80% of consumers are more l...
October 25, 2020 Products Use Case WhatsApp Business Digital Communications WhatsApp Business API WhatsApp Business Solution
10 WhatsApp Business Use Cases for Retail
There is no deny that it's been a shaky year for retailers around the world. Since the COVID-19 pandemic spiraled out of...
CPaaS 3.0: 5 methods of transforming customer experience str...
For the past period, marketers have found it difficult to raise customer satisfaction rates. Despite this, 70% of busine...
October 06, 2020 Use Case Digital Communications COVID19 Business Messaging WhatsApp Business Solution
Beyond COVID-19: How to Use WhatsApp Business for Education
It is back-to-school season once more and there is too much at stake this time. This staggering year has left parents, s...
Bridging the Communication Gap during Critical Times
Six weeks into the year 2020, COVID-19 became a household name. One month after, the World Health Organization used the ...
5 WhatsApp Business Use Cases for Healthcare
Communication is a process as old as time, used to transfer information between individuals or groups. As civilizations ...
Why businesses should use WhatsApp Business API
WhatsApp has taken the world by storm since its release over a decade ago. In fact, it has become the standard platform ...
August 27, 2020 Products Communication Platform Mobile Messaging conversational commerce Digital Communications WhatsApp Business API WhatsApp Business Solution ChatApps CEQUENS Chat
Introducing WhatsApp Business Solution and CEQUENS Chat
CEQUENS recently announced a deal with WhatsApp – a subsidiary of Facebook Inc. – to bring WhatsApp Business Solution to...
A Guide to Chatbots for Small Businesses
Contrary to popular belief, chatbots have been around since 1966. ELIZA was the first chatbot, created by Joseph Weizenb...
5 Practical Business Use Cases of CPaaS to Drive Customer En...
Customer journeys are getting more fragmented every day. Newer ways of communication are emerging more quickly than ever...
6 Key Features Of SMS APIs That Businesses Need To Use
Communication is key to any brand. Information may be lost or poorly conveyed as businesses navigate between telecommuni...
7 Examples of how MEA Businesses are using WhatsApp Business
WhatsApp, one of the most popular messaging platforms around the world, brings together text, voice, and video, in one c...
How Chatbots Will Transform Customer Support in MENA
Business is booming in the Middle East and North Africa (MENA) region, with year-on-year growth expected at 3.1 percent ...
WhatsApp Business: Customer Care Messages vs. Template Messa...
WhatsApp has over 2 billion users worldwide, and they send over 65 billion messages every day. That number edges out its...
How to Leverage WhatsApp Business API across the Customer Jo...
Brands seeking to connect and engage their customers now have a new opportunity with mobile messaging. When it comes to ...
Top Marketing Activities Businesses Need to Consider in Crit...
No one can deny that the entire world has drastically changed in the past few weeks after the spread of coronavirus. Peo...
5 SMS marketing tips to boost sales during COVID-19
As an ever-growing number of countries issue "shelter-in-place" orders to stop the spread of COVID-19, the majority of t...
5 Types of Messages to Send to Customers during COVID-19
The COVID-19 pandemic has taken the world by storm. Entire cities have been put under lockdown and economies have been d...
April 13, 2020 Products Use Case Digital Communications WhatsApp Business API WhatsApp Business Solution
WhatsApp Business API: How It Works
WhatsApp is everywhere. It’s the most popular messaging app, with over two billion users spread across 180 countries. On...
April 06, 2020 Products Use Case Digital Communications WhatsApp Business API WhatsApp Business Solution
5 Reasons Why You Should Use WhatsApp Business API
WhatsApp is the most popular chat platform in the world with over 1.6 billion active users across 180 different countrie...
Navigating through COVID-19: Communicate Early, Communicate ...
We live in troubling times that have drastically altered our daily lives and the way we do business. COVID-19 has spread...
API 101: Number Discovery API
Number Discovery, otherwise known as Number Lookup, is a service that provides real-time insight on phone numbers by que...
API 101: Two-Way SMS API
For years, when businesses sent a text message to an individual, it was usually restricted to one-way communication (fro...
March 03, 2020 Insight CPaaS SMS Use Cases Communication Platform WhatsApp Business API WhatsApp Business Solution ChatApps
Top CPaaS Trends in 2020
Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...
Why Businesses are Messaging More to Boost Engagement
Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...
Location-Based Advertising: The Key to Sales Success
Location, location, location.. isn't just the battle cry for commercial real estate, it also happens to be the hottes...
How WhatsApp is Connecting Africa's Growing Economies
Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...
Why marketers need to use SMS Location-Based Advertising in ...
As the decade comes to an end, location-based advertising is on the tip of every marketer's lips here in the Middle East...
January 12, 2020 Insight Use Case MEA Insights Digital Communications WhatsApp Business API WhatsApp Business Solution
Why WhatsApp Makes Sense for Businesses in MEA
Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...
5 Effective Ways to Enhance Your SMS Marketing Strategy
SMS marketing remains one of the most popular methods of advertising in recent times. It is easy to see why - A mobile p...
Why More Businesses Use CPaaS to Power Conversational Commer...
Communications Platform as a Service (CPaaS) brings together various communications — calls, social messages, SMS, ema...
The Ultimate Guide to SMS Marketing
Short Message Service (SMS) marketing is an economical, high-yield tactic that relies on text messages to deliver cont...
October 27, 2019 Products SMS Cloud Solutions SMS Use Cases Communication Platform Mobile Messaging SMS Marketing
SMS Marketing: Basics, Benefits, and Best Practices
Marketers are always on the lookout for the latest and the most creative method to attract customers. Yet, many of the...
Here's Why ... The Power of SMS in Modern Everyday Banking
SMS remains one of the most powerful communication tools in modern society, and financial institutions are taking notice...
Benefits of SMS in the Retail Space
In the retail industry, communication means everything. From inventory processes to solving customer disputes, the suc...
SMS Regulations Challenging Delivery Across MEA
Despite being the oldest channel used for digital communication, SMS remains one of the simplest and fastest methods u...
August 20, 2019 Communication Platform Communication APIs Communication Partner Communication Digital Communications Cloud Communications Market
Communication APIs, Better Customer Engagement
Building better long-term relationships is the cornerstone of a sustainable business. The most successful business pos...
July 17, 2019 Insight SMS SMS Use Cases Communication Platform SMS API 2FA SMS Marketing Communication Digital Communications
2FA using SMS: How This Unique Authentication Technique Keep...
Today, security is an essential concern for many people, businesses, and organizations. In a world where security thre...
7 Deadly Types of SMS Fraud
Telecom fraud costs customers and businesses $29 billion a year, and experts predict this number will skyrocket in the n...
Facts and Myths about the Cloud
More companies entrust their technology to the cloud than ever, but many have concerns about this "seamless digital in...
5 Industry Use Cases for Two-Way SMS
A Two-Way SMS service incorporates sending and receiving SMS through a web-based platform using complete solutions or ap...
June 11, 2019 Insight MEA Communication Platform Digital Transformation Cequens Journey Digital Communications
Ways to drive expansion efforts with localized digital trans...
Digital transformation is an essential part of today's business operations. Whether looking under the hood of a new star...
June 03, 2019 Insight CPaaS Communication Platform Communication APIs Communication Digital Communications
Everything You Wanted to Know About UCaaS and CPaaS
UCaaS and CPaaS sound like two confusing acronyms, but these two terms aren't as scary as one might think. The busines...
APIs 101: SMS API
What’s an API? An API can be described as a set of programming standards and instructions for web-based applications a...
Your guide to choosing an A2P SMS provider
The use of Short Message Service (SMS) is growing at a rapid rate with Application-to-Peer (A2P) SMS taking a large chun...
3 Reasons Why Businesses Should Use Number Discovery APIs (N...
Businesses rely on telecommunications to engage with their customers, promote products and services, and move consumers ...
What are Communication APIs and why are they needed?
Companies of all sizes are rapidly embracing APIs in their business processes. This is because, without them, every ente...
Reducing messaging costs: real-time number discovery and loo...
Every day businesses send millions of messages to their customers, be it transactional messages, promotional messages, o...
Top 3 Drivers of Digital Transformation in MEA
The MEA region faces a unique set of challenges and possibilities. With GDP from oil plummeting, these countries have ...
What is Conversational Commerce and Why it's Important
There was a time when interacting with clients or customers was limited to asking open-ended questions over the phone or...
What is Communication Platform as a Service (CPaaS)?
What is Communication Platform as a Service, CPaaS? CPaaS stands for Communication Platform As A Service. In a nutshel...
4 Awesome Marketing Benefits of A2P Messaging
Experts predict that the A2P market will be worth a massive $60.55 billion by the year 2025, but marketers aren't invest...
Transforming the economy of Saudi Arabia by going digital
The Middle East region and the Kingdom of Saudi Arabia face distinct challenges, many of which link to major exports and...
Do Not Disturb (DND) lists: a growing challenge to promotion...
For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...
On future growth and innovation in MEA's banking sector
According to a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an eme...
Reducing the hidden costs of SMS: bleaching Grey Routes
Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...
5 Chatbot Use Cases for Business
Once upon a time, Chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...
How Voice Surveys are effective in getting customer feedback
Do you wish you could read your customers' minds? It's difficult to improve your products, services, and practices witho...
Top 6 drivers of the cloud communications market
The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use. ...
5 Effective Ways Banks Can Leverage SMS to Offer Next-Level ...
Today's consumers are tech-savvy. Thus, it's important for the banking sector to modernize its processes. Banks can le...
December 17, 2018 Insight CPaaS Communication Platform conversational commerce Cequens Community Digital Communications
7 Key Characteristics That Define CPaaS
In the fourth industrial revolution, omnichannel communication will be at the heart of successful business operations....
Top 7 CPaaS Trends to Lookout for in 2019
Communications-Platform-as a-Service (CPaaS) market is currently experiencing a period of exponential growth. Accordin...
December 03, 2018 SMS CPaaS MEA Communication Platform Digital Transformation Digital Communications Business Messaging
Why Should You Invest in a Communication Platform?
As communication is evolving, customers are using channels other than voice and email to interact with businesses and ...
November 26, 2018 CPaaS MEA Communication Platform Digital Transformation Contextual Communication Q & A
Q & A: Interview on CPaaS, its Future in MEA, and Contextual...
Although Cequens has started off as an SMS aggregator, serving customers in the Middle East and beyond, the foundation...
November 19, 2018 Insight MEA Digital Transformation Communication Digital Communications Digital Transformation in the Middle East
Digital Transformation in the Middle East
Gulf Cooperation Council (GCC) countries are leading the charge toward digital transformation and technological adoption...
Chatbots’ Potential in MEA’s Banking Sector
Many businesses and companies are shifting away from real-life, human interactions to automated conversational interac...
Programmable Telecom to the masses – The DIY Drag 'n Drop mo...
Although the CPaaS market is relatively young, its evolution is inevitable in today’s rapidly changing ecosystem. Origin...
The Rise of the Chatbot: Are bots here to stay?
Chatbots were the first inkling of Artificial Intelligence, driving decades of science fiction inspiration. Today, chatb...
6 Highly Effective Industry Use Cases for SMS
If you thought that SMS was just for confirmation messages and announcements, think again. More and more brands are re...
CPaaS++: The Future of CPaaS
Enterprises of nearly every size and industry depend on communication technology to enable seamless communication and co...
October 01, 2018 Products Insight Chatbot RCS WhatsApp Business API WhatsApp Business Solution ChatApps
MEA’s Next-Gen Conversational Experiences: ChatApps, RCS, an...
The digital frontier has massively changed during the past two decades, evident with the prevalent use of the internet, ...
Cloud vs. On-Premise Solutions: The Pros and Cons
Technology changes rapidly, with smaller devices providing more computing power than ever. As the speed of development...
Application-to-Person (A2P) Messaging: A Beginner's Guide
A2P, P2P, and SMS are just some of the terms that have bubbled up through the new messaging ecosystem that we live in to...
September 10, 2018 Business SMS SMS Use Cases Two-Way SMS SMS API SMS Marketing A2P SMS Communication
How Effective is SMS for Mobile Engagement?
It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people ow...
Digital overhaul to MEA’s banking alerts and notification sy...
The banking sector usually needs to keep its customers apprised of their transaction history. Back in the day, the only ...