CEQUENS Chats - Episode 5 - Elastic Fantastic: Effective Pricing Strategies for Operators to Retain and Expand Their SMS Business
By CEQUENS Team
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CEQUENS Chats is a recorded series of interviews with the CEQUENS team that covers all things tech, innovation, and industry leadership to help businesses take the lead in the digital transformation journey. In this bi-monthly series we take building meaningful connections to new heights by interviewing CEQUENS’s finest on everything from regional startup trends and effective B2B marketing strategies to breakthroughs in omnichannel technology and company-level digital transformation initiatives.
Our fifth guest is Nermeen Sobhy, VP Carrier Relations.
Businesses looking to engage with their clients via SMS take many elements into consideration, however, in this episode, Nermeen explains that pricing remains the number one factor in the decision-making process. Find out why operators should look beyond revenue-based pricing strategies by listening to the full interview below.