WhatsApp (Your) Business: How WhatsApp Business API helps businesses achieve their goals

Aly Osama.

By Aly Osama

4 min read
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WhatsApp Business API.

WhatsApp Business API is a great tool for businesses. It allows medium and large businesses to communicate with their customers at scale. Using agents and bots, businesses can interact with customers anywhere in the world. WhatsApp Business API can also be integrated with numerous systems such as CRM and marketing platforms. ​It is designed specifically for larger brands who need ​a full business suite that integrates seamlessly with their other channels and data. In this article, we will explore how to leverage the power of WhatsApp to achieve your business goals.

The importance of being on WhatsApp

WhatsApp Business is the most customer-friendly conversational platform where all the big brands hang out. By creating a WhatsApp Business account, you can build your brand's presence and connect with every type of customer on the most popular messaging app in the world. ​You can also utilize the rich media communication features such as text, media, contacts, location, documents, and voice. Additionally, WhatsApp Business distinguishes your business through the following:

  • Reliable communication for every type of customer. ​
  • Provide convenient customer care.​
  • Secure, end-to-end encrypted messaging experience.​
  • Create engaging customer experiences. ​

Why customers and businesses love WhatsApp

Business messaging is ranked #2 out of nine modes of communication. Across their journeys, people who message businesses increasingly say that messaging is the best way to engage with a business.​ It is the ideal channel for considering, converting, and connecting.

WhatsApp creates digital living rooms where people have control over their private conversations.​ People are most likely to consider a purchase when they are within their comfort zones.​ 81% of WhatsApp’s 2 billion users have messaged a business to inquire about a product or service in 2020. 74% of those have placed their orders through WhatsApp. Businesses who rely on WhatsApp have witnessed a significant increase in the following:

  • Customer satisfaction rates
  • Customer retention rates
  • Customer service operational efficiency
  • Message delivery rates
  • Customer service cost reduction
  • Message opt-in rates

How to use WhatsApp Business API

To start using WhatsApp Business API, you must register with a solution provider like CEQUENS to help you set up your Facebook Business profile and WhatsApp Business account. Then you can start engaging your customers in two ways.

  • Notifications (Business-initiated): Stay in touch with automated templates that connect you with opted-in customers to send transactional updates and other important reminders. ​

Use cases: payment confirmations, shipping updates, account alerts, appointment reminders.

  • Customer Care (Customer-initiated): Create a shared experience between your sales and support teams with instant responses to customer inquiries and frequently asked questions.​

Use cases: live support, feedback collection, platform integrations, private conversations.

Through these two methods of engagement, WhatsApp Business API is considered a leading customer communication channel. The many features of WhatsApp Business API include:

  • Unlimited storage
  • End-to-end encryption
  • Account management
  • High performance
  • Database management

CEQUENS Multichannel Chat

CEQUENS Communication Platform is the award-winning, end-to-end solution helping businesses realize their full potential and go digital. You can sign up for a free trial and explore how WhatsApp Business API works with Multichannel Chat and Chatbot in your industry (Retail, Banking, Healthcare, Education). Multichannel Chat from CEQUENS offers the following benefits:

  • Tracking and managing multiple conversations on different apps through one interface.
  • Measuring insights and monitoring customer engagement through detailed reports.
  • Maximizing efficiency and decreasing customer wait times.
  • Seamless system management through integrating CRM or ERP systems for better performance.
  • Chatbot integration through incorporating the brand’s bot or letting CEQUENS build one.

You can also experience WhatsApp Business sandbox and see how your customers receive messages in real-time.

WhatsApp Business API is a brand-new experience that is familiar to customers. Deliver the type of reliable communication that is just right for your customers with WhatsApp Business. Get access today and enjoy the most seamless and secure two-way messaging experience there is.


We're a Communication Platform as a Service (CPaaS) provider. Our mission is to bridge communication gaps in a communication-driven world.

Born in the digital era, CEQUENS was founded in response to the increasing challenges facing enterprise communication. We started as an SMS aggregator and gradually crafted a path toward omnichannel CPaaS solutions.

For 10 years, our innovation has empowered thousands of businesses create and deliver communication experiences finetuned to their industries. Our cloud-based, PCI/DSS compliant Communication Platform is the award-winning, end-to-end solution helping businesses realize their full potential and go digital.

As an Endeavor member and industry player, CEQUENS plays a pivotal role in transforming business communication worldwide.

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