WhatsApp (Your) Business: How WhatsApp Business API helps businesses achieve their goals
By Aly Osama
WhatsApp Business API is a great tool for businesses. It allows medium and large businesses to communicate with their customers at scale. Using agents and bots, businesses can interact with customers anywhere in the world. WhatsApp Business API can also be integrated with numerous systems such as CRM and marketing platforms. It is designed specifically for larger brands who need a full business suite that integrates seamlessly with their other channels and data. In this article, we will explore how to leverage the power of WhatsApp to achieve your business goals.
The importance of being on WhatsApp
WhatsApp Business is the most customer-friendly conversational platform where all the big brands hang out. By creating a WhatsApp Business account, you can build your brand's presence and connect with every type of customer on the most popular messaging app in the world. You can also utilize the rich media communication features such as text, media, contacts, location, documents, and voice. Additionally, WhatsApp Business distinguishes your business through the following:
Reliable communication for every type of customer.
Business messaging is ranked #2 out of nine modes of communication. Across their journeys, people who message businesses increasingly say that messaging is the best way to engage with a business. It is the ideal channel for considering, converting, and connecting.
WhatsApp creates digital living rooms where people have control over their private conversations. People are most likely to consider a purchase when they are within their comfort zones. 81% of WhatsApp’s 2 billion users have messaged a business to inquire about a product or service in 2020. 74% of those have placed their orders through WhatsApp. Businesses who rely on WhatsApp have witnessed a significant increase in the following:
Customer satisfaction rates
Customer retention rates
Customer service operational efficiency
Message delivery rates
Customer service cost reduction
Message opt-in rates
How to use WhatsApp Business API
To start using WhatsApp Business API, you must register with a solution provider like CEQUENS to help you set up your Facebook Business profile and WhatsApp Business account. Then you can start engaging your customers in two ways.
Notifications (Business-initiated): Stay in touch with automated templates that connect you with opted-in customers to send transactional updates and other important reminders.
Use cases: payment confirmations, shipping updates, account alerts, appointment reminders.
Customer Care (Customer-initiated): Create a shared experience between your sales and support teams with instant responses to customer inquiries and frequently asked questions.
Use cases: live support, feedback collection, platform integrations, private conversations.
Through these two methods of engagement, WhatsApp Business API is considered a leading customer communication channel. The many features of WhatsApp Business API include:
WhatsApp Business API is a brand-new experience that is familiar to customers. Deliver the type of reliable communication that is just right for your customers with WhatsApp Business. Get access today and enjoy the most seamless and secure two-way messaging experience there is.
We're a Communication Platform as a Service (CPaaS) provider. Our mission is to bridge communication gaps in a communication-driven world.
Born in the digital era, CEQUENS was founded in response to the increasing challenges facing enterprise communication. We started as an SMS aggregator and gradually crafted a path toward omnichannel CPaaS solutions.
For 10 years, our innovation has empowered thousands of businesses create and deliver communication experiences finetuned to their industries. Our cloud-based, PCI/DSS compliant Communication Platform is the award-winning, end-to-end solution helping businesses realize their full potential and go digital.
As an Endeavor member and industry player, CEQUENS plays a pivotal role in transforming business communication worldwide.