Report: Unveiling customer-centric retail insights and recommendations



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The results are in from our “CEQUENS Sales Season” survey! With hundreds participating from across the region, key findings underscore the importance of simplicity in both communication and CX.

Moreover, results reveal the need for businesses to change how they connect with their customers. As per CEQUENS’s poll results, today’s consumer values authenticity and transparency above all.

Businesses also have a clear opportunity to reengage with their audiences in light of recent shifts in consumer behavior. As a start, the region has witnessed a surge in Online-to-Offline (O2O) commerce, which has resulted in an increased demand in seamless omnichannel integration and value-driven perks.

Essentially, this report delivers valuable insight and provides guidance to both online and offline retailers to be utilized in the formulation of effective strategies for customer retention and sales growth in the competitive retail environment.

Download the complete report here.


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