Browse below for selected definitions that guide you through our products and services.
10-Digit Long Code (10DLC) refers to a standard phone number (10 digits in length) used for sending and receiving SMS messages. It is primarily used for A2P (Application-to-Person) messaging, allowing businesses to communicate with customers using local, recognizable phone numbers. Read more.
Attrition refers to the gradual reduction in the size or strength of a workforce or customer base over time. It can occur due to resignations, retirements, or the natural decrease in customer engagement or retention.
Communications Platform-as-a-Service (CPaaS) refers to a cloud-based service that provides APIs and tools for integrating communication features (such as voice, video, messaging) into applications, enabling real-time communication capabilities.
HLR (Home Location Register) is a central database within a mobile network that stores subscriber information and location data of mobile devices. It is a vital component in mobile communication networks, facilitating call routing, authentication, and subscriber management.
Mobile Identity refers to the unique digital identity associated with an individual's mobile device. It includes various authentication factors, such as phone numbers, biometrics, device information, and digital certificates, used to verify a user's identity in mobile transactions and interactions.
A Mobile Virtual Network Operator (MVNO) is a company that provides mobile phone services to consumers without owning the wireless network infrastructure. MVNOs lease network access from Mobile Network Operators (MNOs) to offer mobile services under their own brand.
Multicloud refers to a cloud computing strategy where an organization uses services, applications, or resources from multiple cloud service providers (CSPs). It involves utilizing a mix of public, private, and hybrid clouds to meet specific business requirements.
Numeric Sender ID is a type of sender identification used in messaging services, where the sender is represented by a numeric value instead of an alphanumeric or text-based identifier. Numeric Sender IDs are often used in transactional or system-generated messages.
Phone Presence refers to the status or availability indication of a person or device in a telecommunication system. It indicates whether a phone or a person using a phone is currently available, busy, away, or in another state.
Platform as a Service (PaaS) is a cloud computing service model that provides a ready-to-use platform and environment for developers to build, deploy, and manage applications without the need to manage underlying infrastructure. It offers tools, frameworks, and runtime environments to streamline application development.
Proactive Customer Service refers to an approach where businesses anticipate customer needs and issues and take proactive measures to address them before customers reach out for assistance. It involves preemptive support, anticipating concerns, and offering solutions.
Roaming refers to the ability of a mobile device to connect and operate on a cellular network outside its home network coverage area. When a mobile user travels to a different geographic location, their device can connect to and utilize services from other mobile network operators.
Real-Time Analytics refers to the process of analyzing and processing data as it is generated or received, allowing for immediate insights and decision-making. It involves capturing, processing, and interpreting data in real time to drive actions and responses instantly.
Resource Management refers to the effective planning, allocation, and utilization of an organization's resources, including human, financial, technological, and physical assets, to achieve organizational objectives and optimize productivity.
Sender Policy Framework (SPF) is an email authentication protocol that allows domain owners to specify which mail servers are authorized to send emails on their behalf. It helps prevent email spoofing and phishing by verifying the sender's authenticity.
Session Initiation Protocol (SIP) is a signaling protocol used in real-time communication for establishing, modifying, and terminating multimedia sessions, including voice and video calls, over IP networks.
SMS Gray Route refers to an unofficial or unauthorized route used to deliver SMS messages, bypassing standard telecom operator channels. It is often used to reduce costs but is considered unreliable and unethical.
Usage-based pricing is a pricing model where the cost of a service is determined based on the extent of usage or consumption. Users are charged according to the volume or frequency of their usage of a specific product or service.
Video as a Service (VaaS) is a cloud-based service that provides video communication capabilities to users, enabling video meetings, conferencing, and collaboration over the internet.
VPN or Virtual Private Network is a secure and encrypted network connection that allows users to access the internet or a private network while ensuring privacy and anonymity by masking their IP address.