Decathlon: Driving results with SMS marketing



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CEQUENS and Decathlon success story

The Challenge

Engaging with shoppers who prefer fast and reliable communication

Boasting a large-scale expansion plan in the Egyptian market with 6 stores in 2022 and counting, Decathlon's main purpose is to make sports accessible to all. In line with their rapid expansion and multiple branches opening simultaneously, Decathlon wanted to ensure that promotional updates were delivered directly and instantly to their customers. The company was in need of a secure solution that would help them achieve brand awareness at scale and meet their marketing goals effectively and reliably.

The Solution

Reaching customers anytime, anywhere through the most reliable form of communication: SMS

Decathlon partnered with CEQUENS to deploy one-way SMS as a communication solution. 
The company was able to connect with their customers regularly, enabling them to share news on new branch openings and promotional activities such as back to school discounts and holiday campaigns.  
Mobile advertising also helped Decathlon acquire new clients, through delivering compelling messages to different and never-reached-before segmented audiences using the catchment area of each of the six stores’ locations.

The Result

A whole new world of clients

Decathlon immediately noticed an increase in store footfall and higher engagement rates online and offline. 
Through CEQUENS’s SMS, Decathlon was able to create a more expansive client base who were regularly kept up to date. 


“As a communication team in Decathlon, our mission is to spread our message to communities. By utilizing CEQUENS's SMS solutions, we were able to connect with existing customers and onboard new customers rapidly and efficiently, inviting them to be part of the Decathlon experience with one click.”

Carole Nady

Carole Nadi

Digital Marketing Leader at Decathlon

About Decathlon

Decathlon's main purpose is to make sports accessible to the many. Decathlon, unitedly present in 60 countries by 1,747 stores on 31 December 2021 and with more than 50 sports worldwide. Innovation is their core strength and differentiation in the market. Decathlon has a professional technical team specialized in many sports with innovative products each year to facilitate their customers' lifestyle and to be more practical to meet their expectations in terms of value and price. 

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