How to use mobile marketing for great customer experiences in Ramadan
By Aly Osama
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During Ramadan demand is high, and consumers are continuously on the hunt for items that make their Ramadan gatherings unforgettable. Or they might be looking for the best deals for Eid vacation. It is an unmatched opportunity for most businesses to meet such a rise in demand and deliver a customer experience like no other.
What mobile marketing means
In simple terms, mobile marketing is a multichannel strategy for online marketing. It aims to target audiences on their smartphones, tablets, and other mobile devices. Due to the popularity of these devices, there are several ways for businesses to reach customers via mobile marketing such as apps, email, social media, and SMS.
Ramadan: A dish for digital
In 2020, the world’s relationship with online platforms had to change. Extensive lockdown periods and work from home procedures opened our eyes to many tools and solutions that can help us get any job done remotely. With the convenience and time-saving benefits of such resources, that trend is here to stay.
Last Ramadan, searches related to online shopping increased by 134%. Interestingly, consumers did not need to exert any effort to conduct these searches. They were able to browse and order almost anything from the comfort of their homes, using just a few swipes and clicks on their mobile devices. That level of convenience is reshaping customer expectations when it comes to online shopping.
The evident increase in digital literacy has allowed customers to make use of all digital resources available at their disposal to maximize their productivity and comfort. Moreover, it has also expanded business opportunities to constantly innovate in creating their mobile marketing strategies and explore new ways to create well-rounded experiences that differentiate them.
What we know about consumer habits in Ramadan
At the start of Ramadan this year, we surveyed our followers about their readiness to try out the online ordering experience and around 50% of responders said they would “Absolutely” do so. Furthermore, 39% of responders cited the main reason would be “Convenience.”
Such insight is of high importance as it taps into the reasons today’s consumers are altering their habits in exciting and unprecedented ways.
How CEQUENS Communication Platform helps
It is crucial to note that with this shift in consumer behavior comes an extreme change in consumer expectations as well. This means businesses should strive to maintain an exceptional level of consistency at the intersection of the digital economy with the experience economy.
Our Communication Platform is equipped to manage the omnichannel process and support your business with boosting customer retention and customer loyalty. With services like Chatbot, you can design whole scenarios based on your consumer habits which helps you meet them halfway and assist their online shopping journey or even answer any questions they might have. In 2020, 76% of consumers in the UAE used their phones to search for Ramadan purchases. Chatbots play an important role in guiding customers through these searches and assisting them with finding what they need. Additionally, chatbots can fully execute secure payment transactions.
CEQUENS Communication Platform also includes Multichannel Chat; a conversational platform designed for the future of customer experiences. Its interface lets you interact with your customers on any messaging channel – including WhatsApp Business, Facebook Messenger, and Apple iMessage. Additionally, our WhatsApp Business APIs help you deliver timely notifications and updates to any customer using your products/services.
To handle heavy traffic during Ramadan, our Campaign Wizard can plan and execute location-based SMS campaigns that perform like magic. You can use it to send promotional marketing messages, calls to action, alerts, and notifications, while monitoring the performance of your campaigns.
Consumers around the world have become more empowered and digitally intelligent. During Ramadan, they also become impatient and demanding. Make sure to be one step ahead and reach your customers where they are. It is now more important than ever to leverage omnichannel solutions to stay in touch with your consumers at all the touchpoints of their journey. Brands that stay silent during Ramadan risk reducing their brand awareness levels by 39%. Stay in touch and keep the conversation going.
CEQUENS is your partner of choice
CEQUENS is a global Communication-Platform-as-a-Service (CPaaS) provider that aims to bridge communication gaps in a communication-driven world.
Powered by innovation and guided by a cloud-first and mobile-first approach, CEQUENS provides omnichannel communication services and APIs that enable businesses to communicate with their customer base worldwide.
CEQUENS proprietary, PCI/DSS compliant Communication Platform leverages the latest cloud technologies and features a comprehensive portfolio of services that are industry-focused, agile, scalable, and cost-effective.
As an Endeavor Entrepreneur and industry player, CEQUENS plays a pivotal role in transforming business communication.