Agility: Enterprises need business agility - the ability to adapt quickly and succeed in a rapidly changing environment. Cloud-based services enable them to be agile and flexible.
Cost and management: The management of cloud-based communication systems can be outsourced to reliable providers who can map their offerings to match customer requirements at reasonable, pay-per-use rates. Besides, the on-premise assets businesses own can be incorporated into the cloud as one logical unit. Furthermore, multiple businesses can share resources, leaving nothing to waste.
Service quality: Cloud communications maximize uptime and coverage through multiple, off-site data centers, avoiding interruptions and downtime. They also help enterprises have business continuity after a disaster or even during it.
Simplicity and scalability: Cloud communication platforms are user-friendly enough to connect, chat, and collaborate anytime. They can be scaled up or down as needed.
Although quite effective, many issues such as confusing messages, little or too much information, and speed can cause problems. Cloud-based unified communication tools, such as video conferencing and internal social networks, help make collaboration in organizations natural and seamless. They also improve productivity by helping people find the right information at the right time.
3. Enterprise and contextual communication
Context-aware cloud-based advertising platforms and innovative techniques, such as contextual computing and cyber foraging, help organizations to provide messages at the right time and context. They also consider if the customers are ready to receive them.