Koinz: Next level B2B and B2C engagement with WhatsApp Business API



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Koinz aims to revolutionize the F&B industry through combining food ordering, social media, and loyalty programs to ensure a 360-dining and community-building experience for millions of restaurants and customers across Saudi Arabia, Egypt, and the MENA region. With both B2B and B2C components, the app helps open new channels for economic growth for F&B entities. Additionally, Koinz creates value for money and enhances engagement for customers through an innovative loyalty program where clients earn more with each engagement.

The Opportunity

As an ever-evolving tech-based platform that prioritizes CX, Koinz was in need of an omnichannel cloud communication solutions provider that could help elevate their engagement levels with clients and turn them into loyal app users in a more efficient and sustainable manner.

Koinz was additionally onboarding new clients at an exponential rate, which motivated them to look for user-friendly, seamless technology to help them connect on a deeper level with their clients.

The Solution

Boasting a plethora of advantages that Koinz was looking for such as the ability to add multimedia content and two-way communication, Koinz chose CEQUENS WhatsApp Business API to expand and elevate their communication channels and engagement with their customers.

The Result

Utilizing CEQUENS WhatsApp Business API in their marketing campaigns and utility campaigns, in addition to sending promotional messages to their user base and running user surveys to collect feedback, KOINZ witnessed two key areas of substantial growth.

140% increase in customer base

Thanks to two-way communication provided by CEQUENS WhatsApp Business API, Koinz witnessed an increase in temporary users to registered app members conversion rates enabling them to fully utilize the app’s features, engage, and follow/review their favorite restaurants.

30% increase in food ordering activity

With faster access to information and deals via everyone’s favorite chat app, food ordering and delivery via the Koinz app increased by 30%.


“As a tech-based startup in the food industry, we’re always looking for partnerships that can provide us with the needed agility, dependability, and quality of service that meets our very high standards and help us grow and thrive in an extremely competitive and demanding market. Working with CEQUENS has been super fulfilling and rewarding for Koinz. Their willingness to go the extra mile to help and support their partners is something that we greatly appreciate.”

Muhammad Sayed Rashad


Muhammad Sayed Rashad

Marketing Manager at Koinz

About Koinz

Koinz, the first social commerce app in the F&B industry in the MENA region, is an intelligent growth engine for restaurants that helps them collect and manage data, gain and retain customers, collect actionable feedback, and promote their business.

To connect with CEQUENS or inquire about our products and services, click here.

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