WAP Push, short for Wireless Application Protocol Push, is a technology that enables the delivery of content, messages, or notifications from a server or application to a mobile device without any prior request from the recipient. It's commonly used to send ringtones, images, URLs, or other multimedia content directly to a mobile phone.

Key aspects and applications of WAP Push include:

Content Delivery: WAP Push allows for the delivery of multimedia content like images, audio, videos, or URLs to mobile devices.

Notifications and Alerts: It's used to send notifications or alerts to users, informing them of updates, promotions, or events.

Interactive Services: WAP Push can initiate interactive services, encouraging users to participate in polls, surveys, or contests.

Subscription Services: WAP Push is utilized for subscription-based services, delivering content to users who have opted into specific offerings.

WAP Push is an effective way to engage mobile users with content or services, enhancing user experience and interaction with various applications and platforms.