A Short Code is a truncated telephone number, usually consisting of 5 to 6 digits, used primarily for sending and receiving SMS (Short Message Service) and MMS (Multimedia Messaging Service) messages. Short codes are easier to remember and quicker to type, making them ideal for various applications, including marketing campaigns, customer engagement, alerts, notifications, and interactive services.

Key applications and features of Short Codes include:

Marketing and Promotions: Short codes are widely used in marketing and advertising campaigns to allow consumers to easily respond to promotions, contests, and offers.

Two-Way Communication: Short codes facilitate interactive communication between businesses and customers, enabling inquiries, feedback, and responses.

Automated Responses: Short codes can be configured to send automated responses or trigger specific actions based on received messages, streamlining customer interactions.

Service Differentiation: Short codes provide a distinct and recognizable channel for businesses, helping to separate promotional messages from standard communication.

Short codes are managed and regulated by telecommunication authorities to ensure proper allocation and usage. They have become a vital tool for businesses to engage with their audience and drive effective marketing and customer communication strategies.