Push Notifications are brief messages or alerts sent by applications, websites, or platforms to users' devices, such as smartphones, tablets, or computers, to deliver relevant and timely information. These notifications are sent even when the corresponding application or website is not open, keeping users informed and engaged.

Key aspects and uses of Push Notifications include:

Real-Time Updates: Push Notifications provide real-time updates on various activities, events, or interactions related to the user's interests, applications, or subscribed services.

Engagement and Retention: Businesses and app developers use Push Notifications to engage users, retain their interest, and encourage them to revisit the app or website.

Customization and Personalization: Push Notifications can be personalized based on user preferences, behavior, or location, enhancing their relevance and effectiveness.

Alerts and Reminders: Push Notifications are used to alert users about events, promotions, offers, upcoming meetings, appointments, and more.

Push Notifications have become an integral part of the mobile app and web experience, providing a direct and effective means of communication between businesses, service providers, and users.