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Do Not Disturb (DND) Lists: A Growing Challenge to Promotion...

For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...

Reducing the Hidden Costs of SMS: Bleaching Grey Routes

Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...

Why Should You Invest in a Communication Platform?

  As communication is evolving, customers are using channels other than voice and email to interact with businesses and ...

6 Highly Effective Industry Use Cases for SMS

If you thought that SMS was just for confirmation messages and announcements, think again. More and more brands are real...

Application-to-Person (A2P) Messaging: A Beginner's Guide

A2P, P2P, and SMS are just some of the terms that have bubbled up through the new messaging ecosystem that we live in to...

How Effective is SMS for Mobile Engagement?

It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people ow...

Digital Overhaul to MEA’s Banking Alerts and Notification Sy...

The banking sector usually needs to keep its customers apprised of their transaction history. Back in the day, the only ...

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