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Everything you need to know about WhatsApp Business in MEA

With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...

10 WhatsApp Business Use Cases for Retail

There is no deny that it's been a shaky year for retailers around the world. Since the COVID-19 pandemic spiraled out of...

5 WhatsApp Business Use Cases for Healthcare

Communication is a process as old as time, used to transfer information between individuals or groups. As civilizations ...

Why businesses should use WhatsApp Business API

WhatsApp has taken the world by storm since its release over a decade ago. In fact, it has become the standard platform ...

Introducing WhatsApp Business Solution and CEQUENS Chat

CEQUENS recently announced a deal with WhatsApp – a subsidiary of Facebook Inc. – to bring WhatsApp Business Solution to...

A Guide to Chatbots for Small Businesses

Contrary to popular belief, chatbots have been around since 1966. ELIZA was the first chatbot, created by Joseph Weizenb...

5 Practical Business Use Cases of CPaaS to Drive Customer En...

Customer journeys are getting more fragmented every day. Newer ways of communication are emerging more quickly than ever...

7 Examples of how MEA Businesses are using WhatsApp Business

WhatsApp, one of the most popular messaging platforms around the world, brings together text, voice, and video, in one c...

WhatsApp Business: Customer Care Messages vs. Template Messa...

WhatsApp has over 2 billion users worldwide, and they send over 65 billion messages every day. That number edges out its...

How to Leverage WhatsApp Business API across the Customer Jo...

Brands seeking to connect and engage their customers now have a new opportunity with mobile messaging. When it comes to ...