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Latest Stories

Top 5 CPaaS trends to look out for in 2021

2020 has been a tough year. However, the Communication-Platform-as a-Service (CPaaS) market remains booming and is expec...

Everything you need to know about WhatsApp Business in MEA

With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...

Communication 101: Business Messaging Strategies

Consumers now consider personalized services a necessity and not a perk. Research shows that 80% of consumers are more l...

Why businesses should use WhatsApp Business API

WhatsApp has taken the world by storm since its release over a decade ago. In fact, it has become the standard platform ...

API 101: Number Discovery API

Number Discovery, otherwise known as Number Lookup, is a service that provides real-time insight on phone numbers by que...

API 101: Two-Way SMS API

For years, when businesses sent a text message to an individual, it was usually restricted to one-way communication (fro...

Communication APIs, Better Customer Engagement

  Building better long-term relationships is the cornerstone of a sustainable business. The most successful business pos...

Everything You Wanted to Know About UCaaS and CPaaS

  UCaaS and CPaaS sound like two confusing acronyms, but these two terms aren't as scary as one might think. The busines...

APIs 101: SMS API

  What’s an API? An API can be described as a set of programming standards and instructions for web-based applications a...

Top 3 Drivers of Digital Transformation in MEA

  The MEA region faces a unique set of challenges and possibilities. With GDP from oil plummeting, these countries have ...