Scale up your business communications with WhatsApp Business Solution and CEQUENS Chat. Find out how. Contact Sales
It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people owning mobile phones, mobile engagement is essential for any brand that’s serious about building customer loyalty.
79% of people have their mobile phones on or near for all but up to two hours of their waking day, according to a recent study that was conducted by Facebook and the IDC. Being almost an extra limb for most people nowadays, mobile phones give marketers an unprecedented access to people at all times.
In a world where mobile phones are becoming smartphones at a fast rate, SMS is no longer the only way to send messages. Email and apps are also fighting for the smartphone users’ attention. With different ways to engage users on their mobile devices, many marketers are wondering if SMS is still an effective mobile engagement tool.
Despite all the upsides of using SMS as a mobile engagement tool, there are some downsides that businesses should be aware of.