5 Effective Ways to Enhance Your SMS Marketing Strategy

We're Hiring! Join our team and be part of bridging communication gaps in a communication-driven world. Apply Now

5 Effective Ways to Enhance Your SMS Marketing Strategy

Cequens Editorial Team
January 05, 2020

SMS marketing remains one of the most popular methods of advertising in recent times. It is easy to see why - A mobile phone is portable, reliable and convenient. Most importantly, phones are extremely personal possessions. Hence, content conveyed through SMS channels have a much higher open-rate then let’s say an email campaign or long-form blog.

According to recent statistics, the average person spends 3 hours and 15 minutes on their phone. Makes sense if you think about it - we are constantly skulking the feeds of social media, updating statuses, uploading photos, purchasing items through E-commerce and so on. Undeniably, SMS marketing will stay as one of the most effective means of reaching out to consumers in a mobile-first society.

However, SMS marketing is not as straightforward as it seems and requires meticulous planning. Open-rates do not directly translate to conversions - what happens next once your prospect views the content? How do you actually seal the deal? Here are five effective ways to improve your SMS marketing ways. 

1- Convey A Sense of Urgency

Phones are communication tools that provide the most direct form of contact. As such, your messages should contain an element of urgency. An effective method is to add a limited time offer that consumers can immediately respond to. The trick is to ensure that the previews of your messages contain actionable terms that encourage readers to open them to find out more. Ideally, this is achieved by adding a call to action (CTA) at the end of your main message where readers can mark their interest to a particular promotion.

2- Promote Exclusivity

Customers are always on the lookout for exclusive offers, they want in on privileged information and deals. Use strategic terms such as “premium members”and “selected customers” when addressing the recipient to make your content that more special. A lack of exclusivity may cause some customers to disregard messages as trash or spam, so be tactful when possible. However, the phrasing should sound realistic nonetheless - avoid anything overly dramatic or over-the-top, which would instantly repel customers. It shouldn’t sound too good to be true.

3- Strategize Your Timing

Scheduling an SMS blast at 2.30am is certainly not going to win you any favors. Always determine the most popular timings in seizing the attention of your recipient. Some studies show that 12 noon is the ideal timing for maximum response while Fridays and Saturdays may be the least popular days (probably because consumers are busy enjoying time with their loved ones) in the week for an SMS campaign.

Also, it is important to note that there may be special regulations in some countries, which prohibit SMS marketing campaigns during certain times of the day. Examples include Saudi Arabia (KSA), where SMS is only allowed between 8am - 9pm (KSA time) and the UAE where messages are only to be delivered between 7am and 9pm (at UAE Standard Time). Always remember to check each national policy carefully before blasting your campaign.

For consistent results, rotate your monthly campaigns through different days of the week, then analyze and compare customer responses. It ultimately boils down to the crowd that you’re engaging. For example, if you run an F&B company that is promoting lunch promo deals for working adults, you may consider blasting messages from 9am - 11am on a weekday. On the other hand, if you conduct dance classes for weekends, schedule your messages for Thursday or Friday evenings while the working crowd are getting into the weekend mood.

4- Keep Things Simple

SMS stands for short message service - so always remember to keep it that way. Customers don't wish to read a wall of text when they view your SMS. In fact, shorter messages are known to have the highest open-rates. Always convey your message in a clear and concise manner with the fewest words possible. Conclude your message with an actionable item - this could be in the form of a yes or no question (Y/N) for optimal response

5- Combine Your Methods

SMS marketing may be effective but to truly optimize your campaign, consider multi-channel marketing. Email marketing is one effective follow-up tool. Although customers generally take a longer time in opening email promos, they're perfect for conveying wordier content that are ineffective in an SMS.

Multi-channel marketing creates an increased awareness of your brand and what you have to offer. But practice with moderation to avoid overwhelming the customer.


Cequens Can Help

We're leading Communication Platform as a Service (CPaaS) provider in the Middle East and Africa (MEA) region that aims to bridge communication gaps in a communication-driven world.

Powered by innovation and guided by a Cloud-First and Mobile-First approach, we provide omnichannel communication APIs that enable enterprises and developers to communicate with their customer base worldwide.

As a GSMA Associate Member and ISO-Certified company, Cequens plays a pivotal role in transforming communication in the region.

Cequens proprietary, PCI/DSS compliant Communication Platform leverages the latest cloud technologies and features a comprehensive portfolio of products and solutions that are industry-focused, agile, scalable, and cost-effective.



Related posts

2FA using SMS: How This Unique Authentication Technique Keeps us Secure
2FA using SMS: How This Unique Authentic...

Today, security is an essential concern for many people, businesses, and organiz...

7 Deadly Types of SMS Fraud
7 Deadly Types of SMS Fraud

Telecom fraud costs customers and businesses $29 billion a year, and experts pre...


What’s an API? An API can be described as a set of programming standards and ins...

4 Awesome Marketing Benefits of A2P Messaging
4 Awesome Marketing Benefits of A2P Mess...

Experts predict that the A2P market will be worth a massive $60.55 billion by th...

Popular Tags

Insight Products MEA CPaaS SMS Communication Platform SMS API Digital Transformation A2P Chatbot Cloud Solutions Customer Engagement SMS Use Cases Banking Industry Discovery API Mobile Messaging SMS Marketing Business MEA Insights Number Lookup Two-Way SMS 2FA Application-to-Person Campaign Wizard Communication APIs Contextual Communication Grey Routes KSA Mobile Advertising Q & A RCS Use Case WhatsApp for Business Workflow Studio
Newsletter Subscribe

Latest insight, industry news,
and Cequens stories straight to your inbox.

Related Services