Story Hub

With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...

CEQUENS Editorial Team

SMS is vital for a healthy marketing strategy. As consumers become more and more dependent on their phones, SMS remains ...

Aly Osama

Financial Technology – commonly referred to as FinTech – is the concept of how technological advancements are used to en...

Aly Osama

WhatsApp is a powerful communication channel with 2 billion users, who seek to connect with their friends and families. ...

Aly Osama

Consumers now consider personalized services a necessity and not a perk. Research shows that 80% of consumers are more l...

CEQUENS Editorial Team

There is no deny that it's been a shaky year for retailers around the world. Since the COVID-19 pandemic spiraled out of...

CEQUENS Editorial Team

For the past period, marketers have found it difficult to raise customer satisfaction rates. Despite this, 70% of busine...

CEQUENS Editorial Team

It is back-to-school season once more and there is too much at stake this time. This staggering year has left parents, s...

Aly Osama

Six weeks into the year 2020, COVID-19 became a household name. One month after, the World Health Organization used the ...

Aly Osama

Communication is a process as old as time, used to transfer information between individuals or groups. As civilizations ...

Aly Osama