Two-Way SMS: Effective Customer Interaction for Business Gro...
Businesses usually send promotional information about their products or services to their target audience via SMS, which...
What is Communication Platform as a Service (CPaaS)?
What is Communication Platform as a Service (CPaaS)? CPaaS stands for Communication Platform As A Service. In a nutshell...
4 Awesome Marketing Benefits of A2P Messaging
Experts predict that the A2P market will be worth a massive $60.55 billion by the year 2025, but marketers aren't invest...
Transforming the Economy of Saudi Arabia by Going Digital
The Middle East region and the Kingdom of Saudia Arabia face distinct challenges. Many of these issues link to major exp...
Do Not Disturb (DND) Lists: A Growing Challenge to Promotion...
For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...
On Future Growth and Innovation in MEA's Banking Sector
Per a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an emerging mar...
Reducing the Hidden Costs of SMS: Bleaching Grey Routes
Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...
5 Chatbot Use Cases for Business
Once upon a time, chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...
How Are Voice Surveys Effective in Getting Customer Feedback...
Do you wish you could read your customers' minds? It's difficult to improve your products, services and practices withou...
Top 6 Drivers of the Cloud Communications Market
The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use...