What Are Communication APIs and Why Are They Needed?
Companies of all sizes are rapidly embracing APIs in their business processes. This is because, without them, every ente...
Reducing Messaging Costs: Real-time Number Discovery (Number...
Every day businesses send millions of messages to their customers, be it transactional messages, marketing, promotional...
Top 3 Drivers of Digital Transformation in MEA
The MEA region faces a unique set of challenges and possibilities. With GDP from oil plummeting, these countries have tu...
What is Conversational Commerce and Why is it Important?
There was a time when interacting with clients or customers was limited to asking open-ended questions over the phone or...
Two-Way SMS: Effective Customer Interaction for Business Gro...
Businesses usually send promotional information about their products or services to their target audience via SMS, which...
What is Communication Platform as a Service (CPaaS)?
What is Communication Platform as a Service (CPaaS)? CPaaS stands for Communication Platform As A Service. In a nutshell...
4 Awesome Marketing Benefits of A2P Messaging
Experts predict that the A2P market will be worth a massive $60.55 billion by the year 2025, but marketers aren't invest...
Transforming the Economy of Saudi Arabia by Going Digital
The Middle East region and the Kingdom of Saudia Arabia face distinct challenges. Many of these issues link to major exp...
Do Not Disturb (DND) Lists: A Growing Challenge to Promotion...
For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...
On Future Growth and Innovation in MEA's Banking Sector
Per a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an emerging mar...