API 101: Number Discovery API
Number Discovery, otherwise known as Number Lookup, is a service that provides real-time insight on phone numbers by que...
API 101: Two-Way SMS API
For years, when businesses sent a text message to an individual, it was usually restricted to one-way communication (fro...
Top CPaaS Trends in 2020
Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...
Why Businesses are Messaging More to Boost Engagement
Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...
Location-Based Advertising: The Key to Sales Success
"Location, location, location" isn't just the battle cry for commercial real estate -- it also happens to be the hottest...
How WhatsApp is Connecting Africa's Growing Economies
Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...
Why marketers need to use SMS Location-Based Advertising in ...
As the decade comes to an end, location-based advertising is on the tip of every marketer's lips here in the Middle East...
Why WhatsApp Makes Sense for Businesses in MEA
Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...
5 Effective Ways to Enhance Your SMS Marketing Strategy
SMS marketing remains one of the most popular methods of advertising in recent times. It is easy to see why - A mobile p...
Why More Businesses Use CPaaS to Power Conversational Commer...
Communications Platform as a Service (CPaaS) brings together various communications — calls, social messages, SMS, ema...