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With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middle East and North Africa, WhatsApp usage has skyrocketed, with a 77 percent adoption rate in Saudi Arabia alone. Right now, there are more than 115 million WhatsApp users in just five Middle East countries. No other messaging platform has had quite the same impact in the Middle East-North Africa region. Now, more businesses in this part of the world are benefiting from WhatsApp.
With such a huge reach, WhatsApp proves lucrative for businesses of all sizes in MENA.
It lets organizations connect with customers via a user-friendly interface which improves communication and engagement significantly. Unlike in North America and Europe, where businesses are more likely to communicate via regular text messaging, companies in the Middle East and North Africa rely on WhatsApp as a crucial business tool.
Companies can optimize the customer experience further with a WhatsApp Business API, which facilitates automated messages, shipping confirmation notifications, booking appointments, and more.
WhatsApp provides businesses in the MENA region with a powerful communication tool. Companies who use a business API for WhatsApp can achieve the following:
Recommended reading: How to Leverage WhatsApp Business API Across the Customer Journey
Here are just some of the businesses that use a business API for WhatsApp in MENA:
International companies that operate in MENA also use a WhatsApp Business API to connect with customers in this region, including Netflix, Wish, and Uber.
Recommended reading: 5 Reasons Why You Should Use WhatsApp Business API
All of these organizations hired a third party to set up their WhatsApp Business API. Working with a Communication Platform as a Service (CPaaS) provider offers the following benefits:
Here at CEQUENS, we create powerful, customer-centric communication APIs. As a leading CPaaS provider in the MENA region, we provide WhatsApp Business API solutions based on your business budget and requirements. Click here to find out more.
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