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The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use. The cloud communications market worldwide is expected to be worth US$ 4.45 billion in 2021, with six major factors driving its growth.
Enterprises undergoing digitization are driving greater cloud adoption, primarily because of the following factors:
Social communication refers to the ways in which information can be collected, transmitted and perceived, and the impact those methods have on the society. It can happen via social media, face-to-face meetings, etc.
Although quite effective, many issues such as confusing messages, little or too much information, and speed can cause problems. Cloud-based unified communication tools, such as video conferencing and internal social networks, help make collaboration in organizations natural and seamless. They also improve productivity by helping people find the right information at the right time.
Context-aware cloud-based advertising platforms and innovative techniques, such as contextual computing and cyber foraging, help organizations to provide messages at the right time and context. They also consider if the customers are ready to receive them.
Cloud-based analytics and predictive modeling help customize these messages based on their personal information and products of interest.
The e-commerce industry is booming with the advances in online marketing and the rise of online purchases. Cloud communication platforms are stable, quick, reliable and secure enough to handle issues, such as complicated logistics and erratic demand, in the online space.
They have scalable architectures and easy-to-use interfaces. They provide secure data access, built-in redundancy, timely back-ups, accessibility, and a diverse range of communication services.
Artificial intelligence (AI) and other such technologies help convert the large amount of data collected from customers into actionable insights. AI in cloud-based solutions also creates consistent omni-channel experiences and fosters personalization. Moreover, such solutions are highly responsive, resilient, flexible, autonomous and self-healing.
Nowadays, customers expect enterprises to offer not only personalization but also anticipatory and predictive offerings. Cloud communication platforms help organizations create comprehensive customer profiles, enhance campaign monitoring, deliver context-aware personalized content, and use analytics and machine learning to detect engagement opportunities, without relying on IT personnel.
Whatever the drivers, the myriad benefits cloud communications offer will prompt customers to accept it as a primary business strategy and further add to the growth of the market.
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