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Latest Stories

7 Examples of How MEA Businesses are using WhatsApp Business

WhatsApp, one of the most popular messaging platforms around the world, brings together text, voice, and video, in one c...

How Chatbots Will Transform Customer Support in MENA

Business is booming in the Middle East and North Africa (MENA) region, with year-on-year growth expected at 3.1 percent ...

WhatsApp Business: Customer Care Messages vs. Template Messa...

WhatsApp has over 2 billion users worldwide, and they send over 65 billion messages every day. That number edges out its...

How to Leverage WhatsApp Business API across the Customer Jo...

Brands seeking to connect and engage their customers now have a new opportunity with mobile messaging. When it comes to ...

5 SMS Marketing Tips to Reduce a COVID-19 Sales Slump

As an ever-growing number of countries issue "shelter-in-place" orders to stop the spread of COVID-19, the majority of t...

WhatsApp Business API: How It Works

WhatsApp is everywhere. It’s the most popular messaging app, with over two billion users spread across 180 countries. On...

5 Reasons Why You Should Use WhatsApp Business API

WhatsApp is the most popular chat platform in the world with over 1.6 billion active users across 180 different countrie...

API 101: Number Discovery API

Number Discovery, otherwise known as Number Lookup, is a service that provides real-time insight on phone numbers by que...

API 101: Two-Way SMS API

For years, when businesses sent a text message to an individual, it was usually restricted to one-way communication (fro...

Location-Based Advertising: The Key to Sales Success

"Location, location, location" isn't just the battle cry for commercial real estate -- it also happens to be the hottest...

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