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Latest Stories

Everything you need to know about WhatsApp Business in MEA

With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...

How FinTech transforms communication using SMS

Financial Technology – commonly referred to as FinTech – is the concept of how technological advancements are used to en...

Communication 101: Business Messaging Strategies

Consumers now consider personalized services a necessity and not a perk. Research shows that 80% of consumers are more l...

Bridging the Communication Gap during Critical Times

Six weeks into the year 2020, COVID-19 became a household name. One month after, the World Health Organization used the ...

5 Practical Business Use Cases of CPaaS to Drive Customer En...

Customer journeys are getting more fragmented every day. Newer ways of communication are emerging more quickly than ever...

Navigating through COVID-19: Communicate Early, Communicate ...

We live in troubling times that have drastically altered our daily lives and the way we do business. COVID-19 has spread...

Top CPaaS Trends in 2020

Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...

Why Businesses are Messaging More to Boost Engagement

Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...

How WhatsApp is Connecting Africa's Growing Economies

Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...

Why marketers need to use SMS Location-Based Advertising in ...

As the decade comes to an end, location-based advertising is on the tip of every marketer's lips here in the Middle East...