The best customer engagement strategies for 2021
Having customers that don’t constantly interact with your brand is similar to not having customers at all. As exciting a...
January 10, 2021 Insight Customer Engagement conversational commerce Digital Communications CEQUENS Chat
November 24, 2020 Insight Communication APIs MEA Insights Digital Communications WhatsApp Business API WhatsApp Business Solution
Everything you need to know about WhatsApp Business in MEA
With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...
How FinTech transforms communication using SMS
Financial Technology – commonly referred to as FinTech – is the concept of how technological advancements are used to en...
Communication 101: Business Messaging Strategies
Consumers now consider personalized services a necessity and not a perk. Research shows that 80% of consumers are more l...
Bridging the Communication Gap during Critical Times
Six weeks into the year 2020, COVID-19 became a household name. One month after, the World Health Organization used the ...
5 Practical Business Use Cases of CPaaS to Drive Customer En...
Customer journeys are getting more fragmented every day. Newer ways of communication are emerging more quickly than ever...
Navigating through COVID-19: Communicate Early, Communicate ...
We live in troubling times that have drastically altered our daily lives and the way we do business. COVID-19 has spread...
March 03, 2020 Insight CPaaS SMS Use Cases Communication Platform WhatsApp Business API WhatsApp Business Solution ChatApps
Top CPaaS Trends in 2020
Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...
Why Businesses are Messaging More to Boost Engagement
Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...
How WhatsApp is Connecting Africa's Growing Economies
Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...