Bridging the Communication Gap during Critical Times
Six weeks into the year 2020, COVID-19 became a household name. One month after, the World Health Organization used the ...
5 Practical Business Use Cases of CPaaS to Drive Customer En...
Customer journeys are getting more fragmented every day. Newer ways of communication are emerging more quickly than ever...
Navigating through COVID-19: Communicate Early, Communicate ...
We live in troubling times that have drastically altered our daily lives and the way we do business. COVID-19 has spread...
March 03, 2020 Insight CPaaS SMS Use Cases Communication Platform WhatsApp Business API WhatsApp Business Solution ChatApps
Top CPaaS Trends in 2020
Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...
Why Businesses are Messaging More to Boost Engagement
Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...
How WhatsApp is Connecting Africa's Growing Economies
Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...
Why marketers need to use SMS Location-Based Advertising in ...
As the decade comes to an end, location-based advertising is on the tip of every marketer's lips here in the Middle East...
January 12, 2020 Insight Use Case MEA Insights Digital Communications WhatsApp Business API WhatsApp Business Solution
Why WhatsApp Makes Sense for Businesses in MEA
Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...
Why More Businesses Use CPaaS to Power Conversational Commer...
Communications Platform as a Service (CPaaS) brings together various communications — calls, social messages, SMS, ema...
The Power of SMS in Modern Everyday Banking
SMS remains one of the most powerful communication tools in modern society, and financial institutions are taking notice...