How to use mobile marketing for great customer experiences i...
During Ramadan demand is high, and consumers are continuously on the hunt for items that make their Ramadan gatherings u...
6 mistakes to avoid while planning SMS campaigns
SMS marketing is just as demanding as it is desired. There are various factors to consider prior to running a proper SMS...
February 15, 2021 Insight Customer Engagement Chatbot 2FA Digital Communications Customer Experience Customer Communications
How chatbots earned a spot in the customer support ecosystem
The world of customer support has a rich history. By the looks of it, it’s going to have a rich future as well. Breakthr...
January 24, 2021 Insight Customer Engagement Digital Communications Conversational Marketing Conversational Platform
A beginner's guide to Conversational Marketing
Marketing is a force of nature. Just like energy, it can never cease to exist. It only evolves from one form to the othe...
January 10, 2021 Insight Customer Engagement conversational commerce Digital Communications CEQUENS Chat
The best customer engagement strategies for 2021
Having customers that don’t constantly interact with your brand is similar to not having customers at all. As exciting a...
November 24, 2020 Insight Communication APIs MEA Insights Digital Communications WhatsApp Business API WhatsApp Business Solution
Everything you need to know about WhatsApp Business in MEA
With more than 2 billion customers worldwide, WhatsApp is one of the world's most-used communication tools. In the Middl...
How FinTech transforms communication using SMS
Financial Technology – commonly referred to as FinTech – is the concept of how technological advancements are used to en...
Communication 101: Business Messaging Strategies
Consumers now consider personalized services a necessity and not a perk. Research shows that 80% of consumers are more l...
Bridging the Communication Gap during Critical Times
Six weeks into the year 2020, COVID-19 became a household name. One month after, the World Health Organization used the ...
5 Practical Business Use Cases of CPaaS to Drive Customer En...
Customer journeys are getting more fragmented every day. Newer ways of communication are emerging more quickly than ever...