Top 7 CPaaS Trends to Lookout for in 2019

Scale up your business communications with WhatsApp Business Solution and CEQUENS Chat. Find out how. Contact Sales

Top 7 CPaaS Trends to Lookout for in 2019

CPaaS Trends

Communications-Platform-as a-Service (CPaaS) market is currently experiencing a period of exponential growth. According to IDC, enterprise spend on CPaaS is forecasted to grow from $2 billion in 2017 to $10.9 billion by 2022.

Early adopters of CPaaS were typically digitally transformed enterprises that were highly agile and disruptive. However, this is starting to change as more established businesses across the globe have realized the value of embedding communication technology into digital business processes (and applications) to maintain business relevance.

For example, countries in the Gulf Cooperation Council are rapidly adopting digital transformation. With a median average age of 27 (in the region), you can expect a highly flexible and integrated approach to technology across industries.

In this scenario, CPaaS is a crucial driver because it enables operational efficiency, creates new opportunities to generate revenue, and improves customer engagement through differentiation and personalization.

So what else can we expect to see in 2019*? Let’s take a look.

Related posts

5 Practical Business Use Cases of CPaaS to Drive Customer Engagement
5 Practical Business Use Cases of CPaaS ...

Customer journeys are getting more fragmented every day. Newer ways of communica...

Navigating through COVID-19: Communicate Early, Communicate Often
Navigating through COVID-19: Communicate...

We live in troubling times that have drastically altered our daily lives and the...

Top CPaaS Trends in 2020
Top CPaaS Trends in 2020

Communication Platform as a Service (CPaaS) has emerged a few years ago to enhan...

Why Businesses are Messaging More to Boost Engagement
Why Businesses are Messaging More to Boo...

Today's consumers respond more than ever to authentic engagement with brands. Bu...

How WhatsApp is Connecting Africa's Growing Economies
How WhatsApp is Connecting Africa's Grow...

Africa is more connected than ever before. The continent’s fast-growing economie...

Newsletter Subscribe

Latest insight, industry news,
and Cequens stories straight to your inbox.