Top 7 CPaaS Trends to Lookout for in 2019

Top 7 CPaaS Trends to Lookout for in 2019

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Communications-Platform-as a-Service (CPaaS) market is currently experiencing a period of exponential growth. According to IDC, enterprise spend on CPaaS is forecasted to grow from $2 billion in 2017 to $10.9 billion by 2022.

Early adopters of CPaaS were typically digitally transformed enterprises that were highly agile and disruptive. However, this is starting to change as more established businesses across the globe have realized the value of embedding communication technology into digital business processes (and applications) to maintain business relevance.

For example, countries in the Gulf Cooperation Council are rapidly adopting digital transformation. With a median average age of 27 (in the region), you can expect a highly flexible and integrated approach to technology across industries.

In this scenario, CPaaS is a crucial driver because it enables operational efficiency, creates new opportunities to generate revenue, and improves customer engagement through differentiation and personalization.

So what else can we expect to see in the new year? Let’s take a look.

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