6 mistakes to avoid while planning SMS campaigns
SMS marketing is just as demanding as it is desired. There are various factors to consider prior to running a proper SMS...
Why Businesses are Messaging More to Boost Engagement
Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...
Location-Based Advertising: The Key to Sales Success
Location, location, location.. isn't just the battle cry for commercial real estate, it also happens to be the hottes...
SMS Regulations Challenging Delivery Across MEA
Despite being the oldest channel used for digital communication, SMS remains one of the simplest and fastest methods u...
4 Awesome Marketing Benefits of A2P Messaging
Experts predict that the A2P market will be worth a massive $60.55 billion by the year 2025, but marketers aren't invest...
Reducing the hidden costs of SMS: bleaching Grey Routes
Application-to-Person messaging is one of the most used communication methods for enterprise businesses. The sheer volum...
The Rise of the Chatbot: Are bots here to stay?
Chatbots were the first inkling of Artificial Intelligence, driving decades of science fiction inspiration. Today, chatb...
Application-to-Person (A2P) Messaging: A Beginner's Guide
A2P, P2P, and SMS are just some of the terms that have bubbled up through the new messaging ecosystem that we live in to...
September 10, 2018 Business SMS SMS Use Cases Two-Way SMS SMS API SMS Marketing A2P SMS Communication
How Effective is SMS for Mobile Engagement?
It’s hard to find a successful brand that doesn’t engage its customers on mobiles. With more than four billion people ow...