CEQUENS officially joins Google’s Early Access Program for RCS Business Messaging

By Noha Abdeltawab

Cairo, Egypt, February, 2018 - As reaping the benefits of fully engaged, loyal customers is today’s upmost challenge for enterprises, it has become highly essential for businesses to create a human-centric messaging experience to attain positive customer engagement. A higher need of providing a universal availability for people to instantly connect and communicate has increased; consequently, it has driven businesses to create a customer relationship that fosters brand loyalty and awareness.

Introducing Rich Communication Services (RCS), Google has upgraded the business messaging experience through enabling SMS with rich media, interactivity, branding, and better analytics. Future Mobile Messaging is mainly about upgrading carrier messaging standards to improve the Android native messaging experience for billions of mobile users worldwide.

Participating brands and operators now have the opportunity to work with software developers, along with product and technology experts, to shape the personal and business messaging future for the mobile industry.

Google’s Early Adopters Program gives access to all the new features that RCS messaging offers; from group chat to high-resolution photo sharing, read receipts, and more. Customers will take full advantage of all the rich features that smartphones now provide. They will be able to have a conversation with the brand and take immediate action, such as completing a purchase, confirming booking services, sharing locations, etc.

Joining Forces with Google

As mobile messaging has become a powerful and vital tool for our professional and personal lives, CEQUENS has partnered with Google to introduce Rich Communication Services (RCS) Business Messaging to brands in the Middle East and Africa (MEA) region. This RCS messaging implementation supports the GSMA universal profile—a standard supported by carriers and manufacturers, collectively enabling the telecom industry to deliver a consistent and more advanced messaging experience for 6.7 billion consumers worldwide.

CEQUENS has taken the initiative to upgrade the messaging experience through introducing streamlined messaging between brands and customers across the Android ecosystem — opening a wide range of potential opportunities for the company’s expansion. Collaborating with Google to provide businesses with enhanced features to the standard messaging on mobile devices, we are looking forward to be part of the revolutionary trends of customer experience. Innovation is one of CEQUENS’ principal values; we constantly plan to keep pace of the latest technologies worldwide.

Our team is currently getting ready to become fully capable of providing RCS Messaging by Q2 2018, advancing through Google’s pre-launch program. The time has come for customers to have more customized, visual, and engaging messages.

“We’re excited to be the pioneers of Google’s Early Adopters Program; to have access to the future messaging platform which will change the way enterprises communicate with their customers,” clarifies Karim Khorshed, Founder and CEO. “In simple words, RCS is referred to as SMS 2.0, which is basically the next generation for future messaging, and will definitely help CEQUENS work towards reaching its mission for 2020.”



CEQUENS is a global Communication-Platform-as-a-Service (CPaaS) provider that aims to bridge communication gaps in a communication-driven world.

Powered by innovation and guided by a cloud-first and mobile-first approach, CEQUENS provides omni-channel communication APIs that enable enterprises and developers to communicate with their customer base worldwide.

CEQUENS proprietary, PCI/DSS compliant Communication Platform leverages the latest cloud technologies and features a comprehensive portfolio of services that are industry-focused, agile, scalable, and cost-effective.

As an Endeavor Entrepreneur and GSMA Associate Member, CEQUENS plays a pivotal role in transforming business communication in the region.

For more information about our services and capabilities, contact us.


For more news

Subscribe to CEQUENS Pulse

Related articles