Reach more customers on a large scale and scale up your business communications with WhatsApp Business Solution. Request Early Access
TADSummit brings together the industry's top players to share world-class insights and hard-won experiences. TADSummit is the sister event of TADHack, and usually focuses on the opportunities made possible by programmable telecoms.
In this year’s round of TADSummit, Karim Zaki, VP Products, will tell the story of how Cequens has managed to become a serious player in the communication industry. Growing as a leading CPaaS provider in the MEA region, Cequens has a wide portfolio of customers – from startups, banks, to large and other global CPaaS providers.
It hasn't been easy, though. Traversing the road of CPaaS in the region has been a bumpy one – with many hurdles ranging from resistance to change, turbulent events in the Middle East, regulations, and persuading businesses it's safe to go cloud.