WhatsApp Business: Customer Care Messages vs. Template Messa...
WhatsApp has over 2 billion users worldwide, and they send over 65 billion messages every day. That number edges out its...
How to Leverage WhatsApp Business API across the Customer Jo...
Brands seeking to connect and engage their customers now have a new opportunity with mobile messaging. When it comes to ...
April 13, 2020 Products Use Case Digital Communications WhatsApp Business API WhatsApp Business Solution
WhatsApp Business API: How It Works
WhatsApp is everywhere. It’s the most popular messaging app, with over two billion users spread across 180 countries. On...
April 06, 2020 Products Use Case Digital Communications WhatsApp Business API WhatsApp Business Solution
5 Reasons Why You Should Use WhatsApp Business API
WhatsApp is the most popular chat platform in the world with over 1.6 billion active users across 180 different countrie...
March 03, 2020 Insight CPaaS SMS Use Cases Communication Platform WhatsApp Business API WhatsApp Business Solution ChatApps
Top CPaaS Trends in 2020
Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...
Why Businesses are Messaging More to Boost Engagement
Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...
How WhatsApp is Connecting Africa's Growing Economies
Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...
January 12, 2020 Insight Use Case MEA Insights Digital Communications WhatsApp Business API WhatsApp Business Solution
Why WhatsApp Makes Sense for Businesses in MEA
Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...
October 01, 2018 Products Insight Chatbot RCS WhatsApp Business API WhatsApp Business Solution ChatApps
MEA’s Next-Gen Conversational Experiences: ChatApps, RCS, an...
The digital frontier has massively changed during the past two decades, evident with the prevalent use of the internet, ...
