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Latest Stories

WhatsApp Business: Customer Care Messages vs. Template Messa...

WhatsApp has over 2 billion users worldwide, and they send over 65 billion messages every day. That number edges out its...

How to Leverage WhatsApp Business API across the Customer Jo...

Brands seeking to connect and engage their customers now have a new opportunity with mobile messaging. When it comes to ...

WhatsApp Business API: How It Works

WhatsApp is everywhere. It’s the most popular messaging app, with over two billion users spread across 180 countries. On...

5 Reasons Why You Should Use WhatsApp Business API

WhatsApp is the most popular chat platform in the world with over 1.6 billion active users across 180 different countrie...

Top CPaaS Trends in 2020

Communication Platform as a Service (CPaaS) has emerged a few years ago to enhance business communication protocols. Sin...

Why Businesses are Messaging More to Boost Engagement

Today's consumers respond more than ever to authentic engagement with brands. But the way customers seek that engagement...

How WhatsApp is Connecting Africa's Growing Economies

Africa is more connected than ever before. The continent’s fast-growing economies are becoming hotbeds of entrepreneursh...

Why WhatsApp Makes Sense for Businesses in MEA

Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...

MEA’s Next-Gen Conversational Experiences: ChatApps, RCS, an...

The digital frontier has massively changed during the past two decades, evident with the prevalent use of the internet, ...