WhatsApp Business API: How It Works
WhatsApp is everywhere. It’s the most popular messaging app, with over two billion users spread across 180 countries. On...
5 Reasons Why You Should Use WhatsApp Business API
WhatsApp is the most popular chat platform in the world with over 1.6 billion active users across 180 different countrie...
Why marketers need to use SMS Location-Based Advertising in ...
As the decade comes to an end, location-based advertising is on the tip of every marketer's lips here in the Middle East...
Why WhatsApp Makes Sense for Businesses in MEA
Since the advent of social media and the ubiquitous adoption of smartphones, communication has become streamlined and av...
Why More Businesses Use CPaaS to Power Conversational Commer...
Communications Platform as a Service (CPaaS) brings together various communications — calls, social messages, SMS, ema...
7 Deadly Types of SMS Fraud
Telecom fraud costs customers and businesses $29 billion a year, and experts predict this number will skyrocket in the n...
5 Industry Use Cases for Two-Way SMS
A Two-Way SMS service incorporates sending and receiving SMS through a web-based platform using complete solutions or ap...
5 Chatbot Use Cases for Business
Once upon a time, Chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...
6 Highly Effective Industry Use Cases for SMS
If you thought that SMS was just for confirmation messages and announcements, think again. More and more brands are real...