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Latest Stories

Drive Improved Reach and Expansion Efforts with Localized Di...

  Digital transformation is an essential part of today's business operations. Whether looking under the hood of a new st...

Everything You Wanted to Know About UCaaS and CPaaS But Were...

UCaaS and CPaaS sound like two confusing acronyms, but these two terms aren't as scary as one might think. The business ...

Top 3 Drivers of Digital Transformation in MEA

The MEA region faces a unique set of challenges and possibilities. With GDP from oil plummeting, these countries have tu...

What is Conversational Commerce and Why is it Important?

There was a time when interacting with clients or customers was limited to asking open-ended questions over the phone or...

Transforming the Economy of Saudi Arabia by Going Digital

The Middle East region and the Kingdom of Saudia Arabia face distinct challenges. Many of these issues link to major exp...

Do Not Disturb (DND) Lists: A Growing Challenge to Promotion...

For almost a decade now, promotional SMS has become one of the main effective marketing tools for businesses to advertis...

On Future Growth and Innovation in MEA's Banking Sector

Per a recent PwC report on banking markets, the Middle East and Africa (MEA) area has been identified as an emerging mar...

5 Chatbot Use Cases for Business

Once upon a time, chatbots sounded like something from a sci-fi novel. Now, computers can really talk to humans. Chatbot...

How Are Voice Surveys Effective in Getting Customer Feedback...

Do you wish you could read your customers' minds? It's difficult to improve your products, services and practices withou...

Top 6 Drivers of the Cloud Communications Market

  The cloud has become extremely important to the communications industry, paving the way for innovation and ease of use...

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