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The global Communication-Platform-as-a-Service (CPaaS) market is expected to be valued at USD 17 billion within the coming two years. As astounding as the number is, it comes as no surprise. The evolution of CPaaS has remained steady since it first started taking form over 10 years ago. Yet, a great deal of existing businesses is still unaware of what CPaaS refers to and how it matters in 2021.
CPaaS is short for Communication-Platform-as-a-service. It refers to a cloud-based platform which enables real time communication features for users. In our case, the end user of CPaaS can be any business whose operations include direct interaction with customers. CPaaS covers a variety of sectors and industries such as aviation, e-commerce, logistics, banking, health, education, and more.
The features CPaaS offers businesses are potentially limitless. Rich communication aspects such as voice, messaging, and video are all part of the package, in addition to third party application enablement using APIs. Often, the process of onboarding a CPaaS and integrating it with your business operations requires minimal technical expertise and zero need for infrastructure, making it a perfect solution for businesses of all kinds.
The main feature making CPaaS a buzz generator amongst industries is its omnichannel capabilities. Omnichannel denotes a holistic approach towards business communication. In that sense, the communication process becomes more complete and highly effective. Omnichannel allows for an expansion in the number of communication channels and methods a business can use to interact with customers. Additionally, these channels can integrate with each other to provide a seamless transitioning experience between the different media customers use to reach a business.
Business owners in 2021 know the importance of being digitally relevant. The simplest methods they can use to enhance their customer communications is provide a phone number of which customers can call or text for quick consultations. With CPaaS, the pool of solutions to choose from is variable on the business’s size and needs. Here is a small list of what you can do with CPaaS:
Think of CPaaS as an enhancement to your availability. The more available you are to customers, they more they are likely to buy your products or use your services. Moreover, CPaaS works perfectly for after sales and support services as well. Here is how it can transform your customer care operations and make it more valuable:
Today, CPaaS transcends every business’s needs. If you are considering whether you should start using it, here is what you can do:
With CPaaS still on the rise, some of its usages are still pending discovery. However, there is a great deal it can already do. And it is important for businesses to adapt to the latest communication technologies to always provide superior customer experiences. The biggest brands across industries such as retail, hospitality, banking, shipping, and more are already using CPaaS for finer communication methods. If you are looking to join the league, get in touch with our communication experts today.
CEQUENS is a global Communication-Platform-as-a-Service (CPaaS) provider that aims to bridge communication gaps in a communication-driven world.
Powered by innovation and guided by a cloud-first and mobile-first approach, CEQUENS provides omnichannel communication services and APIs that enable businesses to communicate with their customer base worldwide.
CEQUENS proprietary, PCI/DSS compliant Communication Platform leverages the latest cloud technologies and features a comprehensive portfolio of services that are industry-focused, agile, scalable, and cost-effective.
As an Endeavor Entrepreneur and industry player, CEQUENS plays a pivotal role in transforming business communication.
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