Cequens in the News: Al Rajhi Bank Cuts Messaging Cost with Cequens Cloud Solution

Cequens in the News: Al Rajhi Bank Cuts Messaging Cost with Cequens Cloud Solution

Messaging-448692-edited
Cequens News Team
By
November 05, 2018

Middle East communications company Cequens has helped one of Saudi Arabia’s biggest banks cut its SMS costs by 22%.

Riyadh-based Al Rajhi Bank has managed to cut its cost per message by 22% – and the bank sends three billion SMSs a year.

The cost is so high, said Cequens, because 12% of all numbers are ported. This results in cross-net termination costs that are almost four times those for on-net termination.

Al Rajhi has SMS termination agreements with all operators in Saudi Arabia and can theoretically eliminate those charges, the bank pays tremendous costs as messages are routed based on their prefix and not the actual operator.

Cequens said that TrueNorth is a smart routing platform, deployed on-premise, that communicates with messaging gateways. “It has been primarily built to reduce unnecessary costs specifically related to ported numbers,” said the company.

Cequens is now working with Al Rajhi Bank to replace the current SMS gateway with the Cequens integration platform, as part of the second phase of its agreement.

This article was originally published  on Capacity Media Blog.

 

Related posts

Popular Tags

Products SMS Insight Business CPaaS Chatbot Customer Engagement MEA Banking Sector Cloud Solutions News SMS Use Cases Use Case Workflow Studio