#CEQUENSLive Webinar: Business Communication for the Digital Age

By Aly Osama

Award-winning, global CPaaS player CEQUENS hosted their first ever #CEQUENSLive Webinar on Wednesday, February 3, 2021. The event was held digitally through virtual events platform Eventtus – moderated by Allen Youssef, PR and Communications Manager, and featuring Wael Ali, Chief Commercial Officer, and Zeinab Shaker, Head of Customer Solutions Consultancy.

The webinar, dubbed “Business Communication for the Digital Age,” comprised an enriching agenda, including a master keynote and a panel discussion accompanied by a live Q&A session. True to its title, the keynote explored the current state of business communication. Additionally, the presentation covered the multitude of communication challenges facing modern businesses. Examples of such challenges are successful digital transformation efforts, creating holistic customer experiences, and enabling fast and secure B2C messaging.

Moreover, CEQUENS provided valuable insight regarding modern consumer habits, preferences, and expectations. This raised the question of digital presence abundance for businesses and how to maintain availability for customers on several platforms at once.

Introducing CEQUENS Chat

The main star of the show however was CEQUENS Chat – the company’s all-new, multichannel conversational platform built for the future of communication. CEQUENS Chat brings multichannel interactions to a single interface. Users will have the ability to create and deliver customer experiences that extend to any messaging app through one multifaceted platform. The platform supports the most popular messaging channels among consumers – namely WhatsApp Business, Facebook Messenger, Apple Business Chat, Google Chat, and more.

Here is a quick summary of available product features:

  • Multichannel integration
  • Chatbot integration
  • System management
  • Automated processes
  • Reports and analytics
  • Embedded contact forms
  • Rich media sharing

Webinar Takeaways

In conclusion of the webinar, there was a panel discussion with the speakers. They discussed the state of enterprise communication following the COVID-19 pandemic and how companies can navigate through the crisis by considering wider opportunities presented because of the global pandemic. The discussion hammered on several points such as the need for digital transformation to overcome communication barriers, the importance of conversational platforms and how they reduce operational costs, and the merger of automated processes and customer care agents. “We are already living in the digital transformation era,” says Wael Ali, Chief Commercial Officer. “The technology at our disposal has so much unrealized potential that we are trying to catch up with.”

This webinar is the first of many #CEQUENSLive webinars, and it is available for playback here.


About the Speakers


Wael Ali, Chief Commercial Officer

An experienced professional in commercial operations and international marketing with a track record in the telecommunications industry. He has held leadership roles across the EMEA region in service delivery, customer support, performance management, and business excellence over a career spanning 25 years.

Zeinab Shaker, Head of Customer Solutions Consultancy

Backed by almost 20 years of cross-functional exposure in multiple industries, Zeinab is the head of customer solutions consultancy at CEQUENS. With an aptitude for market analysis, she is able to plan and execute visions, roadmaps, and custom solutions to take existing products and services to the next level.


About the Moderator


Allen Youssef, PR and Communications Manager

Allen is a communications expert with 10+ years of hands-on experience in public relations, marketing, and enterprise communications. His relentless creativity has led him to implement visions, fortify relations, and execute several major events within several organizations.



CEQUENS is a global Communication-Platform-as-a-Service (CPaaS) provider that aims to bridge communication gaps in a communication-driven world.

Powered by innovation and guided by a cloud-first and mobile-first approach, CEQUENS provides omnichannel communication services and APIs that enable businesses to communicate with their customer base worldwide.

CEQUENS proprietary, PCI/DSS compliant Communication Platform leverages the latest cloud technologies and features a comprehensive portfolio of services that are industry-focused, agile, scalable, and cost-effective.

As an Endeavor Entrepreneur and GSMA Associate Member, CEQUENS plays a pivotal role in transforming business communication.


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