Cequens: Direct SMS Operator Routes to 97% of Middle East and Africa Mobile Subscribers
22 February, 2016
Cairo, Egypt – 22 February 2016 – Cequens, a leading MEA A2P SMS provider, announced today a major expansion to its network of direct connectivity with mobile operators to cover over 1.2 Billion subscribers in the Middle East and Africa. With several agreements in place with regional operating carriers like Orange, Etisalat, and Airtel Africa, the MEA-centric Cequens network now covers 97% of MEA subscribers with direct connectivity.
According to Wall Street Journal, for messaging leaders like Facebook, WhatsApp and WeChat, MEA is the largest growth opportunity with 579 Million untapped users. Cequens Messaging offers A2P bulk SMS and OTP Two-Factor Authentication over SMS through a regional network of MEA mobile operator partners. Combined, Orange, Etisalat, and Airtel Africa subscriber base exceeds 671 Million customers and operate subsidiaries in 64 countries.
“Our strategy is to focus on quality coverage versus number of connections, and with our deep roots in Middle East and Africa, we can do just that” said Hania Tolba, Cequens VP Carrier Relations. “A direct operator connection allows us to deliver SMS to destination handsets as quickly as possible. This is critical with One-Time Passwords (OTP) with short-lived expiry dates. With indirect routes, the message usually expires on the way and the sender bears the cost of sending another message”, she explained.
The proprietary and cloud-based Cequens Messaging Platform is PCI/DSS compliant, and engineered on four layers of security; application, content, network, and datacenter layers. The platform also offers a range of interfaces and integration options like HTTP, HTTPS, SMPP, SOAP, RESTful APIs, and a web portal offering features like workflow approval, subaccounts, content filtering, short codes, number verification, and discovery.
Cequens is exhibiting at Mobile World Congress (MWC) in Barcelona from 22 to 25 February at the App Planet Hall 8.1 Stand K22.
Cequens is a global enabler of messaging, video, and voice services. Cequens Messaging empowers businesses with A2P SMS, verification, and OTP services. With direct connections to 1.2 Billion Middle East and Africa subscribers, and a growing alliance of mobile operators and aggregators, our network extends to all corners of the world.
Sherif Hussein Marketing & Communications Director firstname.lastname@example.org Middle East & Africa +2 (011) 2233-9000 Europe +44 (20) 3129-4057 North America: +1 (408) 337-6395